Facebook’s Workplace ventures into SaaS territory with integration platform
FACEBOOK’s social enterprise collaboration platform Workplace started as a direct competitor to Slack, but are now keen to get its foot into the Software-as-a-Service space, they announced at TechCrunch Disrupt London on Tuesday.
According to TechCrunch, Workplace will soon be able to support integrations with a variety of enterprise-aimed apps like Customer Relationship Management (CRM), file-sharing, email, task management, and more.
Facebook’s head of Workplace, Julien Codorniou, said that some potential partnerships for integrations could include Box (file-sharing), Salesforce (CRM), Google (email and calendars).
At the moment, Workplace – which launched in October – has partnerships with IT security clients like Okta, Google’s G Suite, and Microsoft’s Azure Active Directory.
Facebook’s foray into SaaS territory is a savvy move, considering how the market for enterprise-related platforms and software services is growing as companies funnel more money into digitization.
While Slack still sits pretty as the top social collaboration tool for enterprises – especially thanks to its huge App Directory – it’s gearing up for some stiff competition. In early November, Microsoft launched it’s own enterprise offering called ‘Teams’, to which Slack wrote a sassy open letter in the New York Times to welcome its rival to the industry.