Research has consistently shown that image content gets more engagement on social media than pure written content. Source:Shutterstock

5 useful image tools to boost your social marketing engagement

ENGAGING image-content should be one of the most crucial features of your social media marketing. Research has consistently shown that content paired with vibrant images and other multimedia assets like video or audio tend to get more engagement on social media than text-heavy postings.

For instance, if information is paired with a relevant image, consumers retain 65 percent of the information up to three days later, and blog posts with images get more than double the views on those without.

If you work with social media frequently, it will not be news to you that each platform demands different dimensions for the images you upload. These differing dimensions ensure you are creating the optimum photo or that position or location, whether it is a Facebook cover photo or Twitter header.

The differing dimensions need not hinder your social media efforts, since there are many tools available that can help you alter images into a suitable size for all social media sites. As well as this, there are also many tools which your business can utilize in order to make visually-engaging content. Here are 5 tools that can help you better manage your images for higher social engagement.

A screenshot of Fox 32 Chicago’s cover photo on Facebook. The publisher is said to have one of the most engaged audiences on the social network. Source: Fox 32 Chicago

Social Image Resizer Tool

With many rules and regulations concerning image size on social media sites, it can be tough keeping track of them all. For instance, Facebook requires 315px by 851px for its cover photo, whilst Twitter requires 1500px by 500px.

With Social Image Resizer Tool, you need not worry about the differing dimensions. Simply select the social media channel you wish to generate your image for, and the tool resizes your photo accordingly.

Pablo

With this handy tool, you can create the image you need in less than 30 seconds. Pablo also offers features such as inserting your quote, adding a secondary text or logo, changing text size, color, and background. The tool gives you the option to choose from a range of ready images or to upload your own. Once you’re done editing, this image can be shared directly to social media networks, or alternatively places in Buffer to be scheduled for later sharing.

Pinwords

This tool lets users add a quote or caption to one of six typographic layouts. This added text can be easily shuffled around as well as edited in size. You can upload images to work on from the web or from your own files. Once you’re done, you can share your work via Facebook, Tumblr, Pinterest, Twitter or email.

Infogram

Infographics are a visually compelling medium that, if done well, can communicate complex data in a visually attractive format. Infogram is a simple tool that allows you create brilliant infographics quickly.

Users can choose from many infographic templates on the Infogram platform. Source: Infogram

It has easy to use features, and comes with a range of infographic templates for you to choose from.

Alternatively, if you have more time on your hands, you can create your infographic manually using charts from the cart list, and inserting your own data set.

This app also comes with additional features from US$15 per month, such as the option to replace the infogram logo with your own logo.

ReciteThis

In the world of social media, quotes are one of the most share-able pieces of content. ReciteThis is a tool that allows users to create quote images easily and efficiently. Users simply type in a quote, and a live preview will be shown to you. Pick the template you like best and from this you can post directly to five different social media sites.





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