The programme provides Indian sellers with discounts on referral fees for bulk orders and offer business pricing and receive bulk quantity discounts. Source: Shutterstock

How is Amazon India giving the country’s B2B sellers a boost

AMAZON Business on Tuesday launched B2B selling for Indian exporters to expand its Global Selling programme, following a seven-month-long pilot in the country.

The programme allows B2B sellers, manufacturers, and exporters to reach business customers — ranging from sole proprietors to Fortune 500 enterprises — across Amazon’s international marketplaces in the US, the UK, Germany, France, and Japan, according to Business Line.

The company said the overall response of the pilot was positive, having reached over 2,000 exporters.

“We are happy to expand the scope of our Global Selling programme in India for B2B customers, which takes another step by hiding the complexities of procurement processes of Fortune 500 companies from Indian sellers,” Peeyush Nahar, Vice-President, Marketplace Business, Amazon, was quoted as saying.

“Indian sellers can simply focus on doing what they do best: design and manufacture high-quality products. The programme will get the sellers in front of decision-makers of Fortune 500 companies as well as medium and small corporations across the world.”

The programme allows B2B sellers, manufacturers, and exporters to reach business customers — ranging from sole proprietors to Fortune 500 enterprises. Source: Shutterstock

The programme provides Indian sellers with discounts on referral fees for bulk orders and allows them to offer business pricing and receive bulk quantity discounts.

The Indian sellers would also be able to maintain a single selling account to manage inventory and product listings for both B2C and B2B selling, take complete control of pricing, brand, and messaging.

Amazon Business said the service’s subscribers could also take advantage of Amazon’s customer service through telephone and email to address and resolve issues, and receive working capital loans through Amazon’s partner institutions.

To register their B2B Global Selling account, business customers must have an Amazon Seller Central account.

Launched in India in 2015, the B2B Global Selling programme has garnered over 32,000 exporters offering more than 90 million made-in-India products to customers across ten global marketplaces, the Business Line report said.





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