Philippines: Globe rolls out 4G services

Globe Telecom today announced it is expanding its current wireless communication footprint by becoming the Philippines’ first wireless communication provider to offer 4G mobile technology, beating out its main competitor Smart Communications which parent company PLDT recently acquired another competitor Digitel Communications.

With the launch today of 4G mobile technology, Globe said the pioneering innovation will allow its subscribers full and faster broadband access through their mobile phone unit in more places throughout the country.

Globe said its 4G mobile network, also the first in Southeast Asia, “will provide its subscribers high speed broadband access with the added convenience of full mobility.”

“With our high speed broadband rollout, Globe will continue to lead in customer experience by giving our subscribers better, faster, and more reliable broadband connections on their phone, laptop, PC or tablet,” said Ernest Cu, president and chief executive officer of Globe Telecom.

Globe is cementing its market niche as innovator and provider of quality mobile phone services.

With the introduction of handy tablets and faster mobile phones in the Philippine market, Globe said its 4G (fourth generation) services will allow subscribers high-speed web browsing and faster streaming and downloads of up to 21 Mbps through their mobile gadgets.

“Under Globe HSPA+ network, subscribers are expected to enjoy browsing at an average speed of 4-6 Mbps with even faster peak speeds,” the company said in a press release.

HSPA or High-Speed Packet Access, is a 4G wireless, mobile and high speed broadband technology that allows for peak theoretical download speeds of up to 21 Mbps with upgradeability for 84Mbps.

Globe said 4G services are already available in over 1,500 sites in nearly 60 provinces across the Philippines.

This includes the cities of Manila, Caloocan, Cainta, Antipolo, Taytay, Plaridel, Cabanatuan, Dasmarinas, Bacoor, Imus, Tanza, Calamba, Batangas City, Cebu City, Cagayan De Oro, and Zamboanga.

Globe last week held its annual stockholders meeting to face head the likely merger between Smart Communications and Sun Cellular, which is now both owned by PLDT.

Globe Telecom chairman Augusto Zobel said they are ready to face the challenge and will defend and protect its market share.

Industry estimates said Globe’s market share whittled down to 30 percent of mobile phone subscribers following PLDT’s acquisition of Digitel.

Globe is however still the leading brand in post paid mobile phone subscription.

It recently launched aggressive marketing strategy by targeting pre-paid mobile phone users.

On April 1, it launched the TM P15 TextAll promo in General Santos which allows TM users unlimited text messaging to all networks 24/7.  The following week, Globe greeted Davao City with its carrier brand P20 unlimited text to all networks with 100 minutes free calls on all Globe and TM subscribers.