Baidu and Microsoft to team up on search

By | 5 July, 2011

BEIJING (AP) — Chinese search giant Baidu Inc. will use Microsoft Corp.’s Bing for some English-language results.

The move comes as Microsoft tries to expand Bing’s small share of China’s market and Baidu looks at possible expansion abroad. No financial details were released.

Baidu rival Google Inc. closed its China search engine last year after saying it no longer wanted to cooperate with government censorship.

Baidu has 75.8 percent of China’s search market while Google has 19.2 percent, according to Analysys International, a Beijing research firm. Bing’s China market share is so small that Analysys counts it among “others” that have a total of 2.2 percent.



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