Carol Bartz ousted as Yahoo! searches for new CEO

By | 7 September, 2011

AllThingsD reports that Yahoo!’s board has fired Carol Bartz as its CEO, marking the end of a rocky 30 month period under the former Autodesk leader. At the time of the appointment Bartz came across as a no-nonsense leader who’s out to make sweeping changes into how the company is run. A year into her role, it didn’t seem like anything was changing More than two years after her appointment, the board has had enough.

While Yahoo! began as a web directory, it has been unclear in recent years as to what the company wants to become. Aside from Flickr, startups that it had acquired had mostly vanished or been fully absorbed with little significance among other more popular web properties. Even Flickr has been overshadowed by Facebook and Instagram. Yahoo’s own ventures to other web services have mostly been complete failures.

The strongest of Yahoo!’s stable is actually made up of its news properties but the company doesn’t seem to recognize that enough to act on affirming that position or using that as a spearhead for the company’s direction. While during Bartz’s leadership, it had acquired Associated Content, a citizen journalism site of some sorts, it was considered as scraping the bottom of the barrel.

Bartz herself confirmed her firing from Yahoo through an email to the company.

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