Report: Singaporeans ‘heaviest Internet users’
Singaporeans are revealed to be the ‘heaviest Internet users’ in the region, according to the first Nielsen Southeast Asia Digital Consumer Report, reports Channel NewsAsia.
The average duration spent online per week is 25 hours by Singaporeans, followed closely by Filipinos who spend 21.5 hours online per week, and Malaysians at 19.8 hours.
From Channel NewsAsia:
The report which examines digital media habits and attitudes of Southeast Asian consumers said rapid technological developments and increasing ownership of mobile connected devices, such as smartphones and tablets, are revolutionising digital media usage in Singapore.
The report also noted that Internet usage is surpassing time spent on traditional media such as television, radio or print.
Rapid growth in ownership of devices such as smartphones and tablet computers is also expected in 2012, according to the report.
It predicts that 89 per cent of Singaporean digital consumers will own a smartphone by mid-2012.
Nielsen’s Region Research Director, Ms Melanie Ingrey, said: “More and more we are seeing consumers accessing multiple media platforms simultaneously, especially accessing the Internet whilst watching television, which many Singaporean consumers are doing several times per week.”
Facebook emerged as the dominating social media site across Southeast Asia with 77 per cent of digital consumers in Singapore maintaining an active profile on Facebook.
YouTube ranked as second or third most popular social networking site in Southeast Asian markets with 45 per cent of digital consumers in Singapore having an active YouTube profile.
Mashable ran a similar article last December on the average time Americans spent online per week using the Internet and watching TV offline. The number is only slightly more than half the time Singaporeans spent online this year.
The average American now spends roughly 13 hours per week using the Internet and watching TV offline, Forrester finds, based on its survey of more than 30,000 customers. The Internet has long captivated the attention of younger Americans to a greater extent than TV and is now proving more popular to Gen X (ages 31 to 44) for the first time ever. Younger Baby Boomers (ages 45 to 54) are spending the same amount of time per week using both media.
While the amount of time Americans spend watching TV has remained roughly the same in the past five years, Internet use has increased by 121% in the same time frame.
- Barricading the modern business against rising ransomware
- Securing and managing multi-tenant Microsoft 365 environments
- Friction builds up between India and China as Vivo offices raided
- Semiconductor industry faces another snag with rising raw material prices
- Measuring sustainability with a carbon management solution