Blue Bird Group Indonesia Lets Users Find a Cab Through iOS, Android Devices
After unveiled its BlackBerry app August last year, one of the leading public transportation providers in Indonesia, Blue Bird Group, has just launched its app for the iOS and Android platforms. With the Blue Bird app, Jakarta’s hundred thousands of iOS and Android users can now reserve a cab at the convenience of their smartphones. For Blue Bird, this is an enormous untapped market for the group, and is one of the benefits of the rapid growth of mobile devices in the region.
The app will enable users not only to order a taxi but also receive information on the appointed driver and vehicle identification number (as stated in the taxi’s doors). The passenger can do everything they do when reserving through the Call Center using this app and with its GPS capabilities, including the ability to trace the movements of the assigned taxi on a mini map.
The database of customers’ history including frequently-used addresses such as home and office is likewise kept for easy reference. When registering via the app for the first time, users will need to fulfill their preferred addresses. No limit is set in storing addresses in the account. After this, one will just need to mention the desired destination, pick up time and the taxi service type. If the smartphone’s GPS module is activated, current location information can be used to define the pick up point. At this time, all of their regular and executive taxis are available for order.
Since BlueBird taxis are known as premium services with higher fare compared to other taxi service providers, this app can be categorized as a “value added service” that the company can offer to their passengers. The iOS app is compatible with the iPhone, iPod touch and iPad, and requires iOS 3.1.3 or later. The Android variant requires Android smartphones or tablets running version 2.1 (Eclair) and up.
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