16 Startups at Echelon 2012 Indonesia Satellite

By | 17 April, 2012

Sixteen startups made their pitch at the Indonesia leg of the Echelon 2012 Satellite, held on April 7, the first of the Satellite events in e27’s hunt for the best startups in the region. The strartups included a social marketplace, travel planning tools, online education tools, and the like, although an online food-ordering system won the Judges’ Choice Award.

Bistip making a pitch at the Indonesia Satellite (Photo credit: e27)

Each of the startups was given 10 minutes to make their pitch The e27 organizers considered the Indonesia Satellite a success, based on the number of participants, and the quality of their pitches. “The startups all delivered polished and well rehearsed product pitches and clearly showed the maturing tech startup ecosystem in Indonesia,” writes Joash Wee, likewise noting that the event drew a crowd of more than 300 attendees who were all interested in the local startup scene. The 16 participants included 13 Indonesian, two Malaysian and one Singaporean company:

  • Bistip – a social marketplace
  • Gobann – a marketplace for microjobs
  • AppsChef – human resource management SAAS
  • KirimPaket – an online marketplace for shippers and transporters
  • Tandif – a moderation service for websites and apps
  • Tourexplora – a social web-based travel itinerary planning tool
  • Klik-Eat – an online food order and delivery service
  • Squiryl – a social platform for merchants to engage customers with loyalty programs
  • HelloGoodBuy – an e-commerce site that helps merchants manage order with just-in-time production strategy
  • Kark – an education platform that creates a stimulating play experience
  • Eductory – online media to help parents find the right education for their children
  • Fokado – an e-commerce site to help find unique gifts
  • Volpen – a collaborative fiction writing platform
  • cr.my [pronounced kree-mee] – a contest hosting platform for brands and online communities
  • TaxiMonger – a taxi booking and review application for mobile and web
  • Updaterus – a social media platform to help men appreciate women’s beauty and inspiration

Online food-ordering and delivery service Klik-Eat took the top prize as the judges’ choice among the 16 participants for being the startup that showed the highest potential in terms of business viability and funding opportunity.

Klik-Eat actually launched earlier this year, and have so far signed on 70 establishments, with 1,000 orders and 83% repeat customer rate.

The Indonesia leg also featured the Amazon Web Services beanbag session, keynotes from Sarim Azia, Vincent Lauria and Brynerio. There was also a panel discussion on how the country can be the next IT hub in the region.

The Indonesia Satellite also coincided with the second anniversary of StatupLokal, a community of startup founders, technology enthusiasts, investors and media. The group holds regular meetings open to the public in order to discuss topics like branding, marketing, investment, and other matters pertinent to the startup scene.

The next Echelon Satellites will be held in Vietnam, Taiwan, and Japan. The Philippine Sattelite was held last week (report to follow).



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