Chinese Social Network Renren Sees Losses Increase
The Chinese social networking site Renren has reported wider losses for the first three months of the year, partly due to weak advertising revenues.
Chinese youths use computers at an Internet cafe in Beijing in this file photo. Popular social networking site Renren has reported losses due to weak advertising revenues. (AP Photo/Greg Baker, File)
Renren posted a loss of $13.6m (£8.4m) compared to $2.6m in losses for the same period the previous year, the company said.
The firm, which had a share sale last May, runs one of the biggest social-networking sites in China, as well as a daily deals site.
Facebook is not accessible in China.
Advertisers cautious
Renren said it had to raise expenditure on marketing to $17.4m, a 78% increase from last year, mainly on its daily deals site Nuomi.com.
It also said that its advertising business had not performed as well as expected.
“Our brand advertising business experienced a challenging quarter due to seasonality and the Chinese economy slowdown, resulting in a more cautious approach by new advertisers on our social networking platform,” said chief executive Joseph Chen.
Continue reading at BBC News.
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