Apple to Get Share of Advertising Cash Generated From Baidu Searches
Apple is to get a share of advertising revenue generated by searches using China’s Baidu service.
The revenue-sharing deal is a result of an upgrade to iOS which sees Baidu used as the default search engine on Apple gadgets sold in China.
The iOS 6 update applies to both iPad tablet computers and iPhones.
The move is widely seen as a snub to Google and a key plank in Apple’s plans to improve its market share on the Chinese mainland.
Baidu is the dominant saerch firm in China and about 80% of the searches done in the country take place via its site. How much cash Apple can expect from the deal has not been revealed.
About 20% of Apple’s sales were generated in China in the firm’s last quarter. It is keen to improve its standing among China’s increasingly affluent middle-class.
Via BBC News.
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