Juwai.com partners with Buffett-backed brokerage firm to entice Chinese homebuyers
A real estate brokerage controlled by Warren Buffett’s Berkshire Hathaway Inc. on Monday announced a marketing agreement with Juwai.com, China’s largest international property website, to attract wealthy Chinese citizens hoping to buy homes in the United States.
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Berkshire Hathaway HomeServices believes the agreement will make it “much easier” for the two million monthly users of Juwai.com and Juwai.com/luxe to browse franchisees’ residential listings, chief executive Gino Blefari said in a statement.
The Chinese surpassed Canadians as the largest foreign buyers of US residential property in 2013, according to the National Association of Realtors.
Including buyers from Hong Kong and Taiwan, the Chinese accounted for US$27.3 billion (or 26.7 percent) of international sales in the year ended March 2016, the trade group said.
“The US is a safe, attractive investment opportunity for foreigners, especially the Chinese,” Peter Turtzo, who is spearheading Berkshire Hathaway HomeServices’ foreign push as senior vice-president of international operations, said in an interview.
Turtzo said Chinese buyers spent in the “mid-US$900,000s” on average for US homes, triple what US buyers spent, often using them as second homes or to house children attending American colleges and universities.
Berkshire’s HomeServices of America Inc, the second-largest US residential real estate brokerage, is the majority owner of Berkshire Hathaway HomeServices. It has expanded rapidly and now accounts for about one percent of its parent’s overall profit.
Juwai.com, which is analogous to US portals such as Realtor.com and Trulia, hosts sites on both sides of China’s Internet censorship mechanism known as the Great Firewall, making it easier to browse.
Berkshire Hathaway HomeServices also hopes the agreement will help it benefit from Buffett’s popularity in China.
The 86-year-old billionaire, known as the “Oracle of Omaha,” recently let Coca-Cola Co. put his smiling likeness on cans of Cherry Coke, which he drinks often, in China.
He is also providing real-time translation only in Mandarin for the May 6 webcast of Berkshire’s annual shareholder meeting. Berkshire is a large investor in Chinese car company BYD Co.
“There is no way our brand would be as successful without the endorsement and support of Warren Buffett,” Turtzo said.
“He is iconic in China as well as in the US, and he comes with a high level of credibility and trust. People believe in him and we find that extremely advantageous in the marketing of our properties globally.” – Reuters