Sharp sues China’s Hisense for right to sell own brand TVs in US
CHINA’S Hisense Electric is being sued by Japanese business partner Sharp Corp. for allegedly putting the Sharp name on poor quality TVs and deceptively advertising them, reports The Wall Street Journal.
Sharp has brought a court action against the Chinese firm in a bid to retrieve the right to use its own name when selling in the United States, which is one of the world’s largest markets.
Hisense, however, has rejected the allegations, claiming it is selling high-quality televisions under the Sharp name.
.@SHARP_JP Sues #Hisense to Take Back Branding Rights in North America; Defendant Will ‘Actively Respond’ https://t.co/zewUJh3xF3 pic.twitter.com/jl1xw03EAX
— Yicai Global 第一财经 (@yicaichina) June 13, 2017
In 2015, when Sharp was in financial trouble, it signed a deal with Hisense giving the Chinese company the right to use the Sharp name on TVs sold in the US until 2020.
The following year, Taiwan’s Foxconn Technology Group, formally known as Hon Hai Precision Industry Co., took a controlling stake in Sharp for JPY388.8 billion (US$3.52 billion) and is subsequently trying to get the company back on track. The case is believed to be important to Sharp’s efforts to restore itself as a global brand.
In a complaint filed in a California state court in San Francisco, Sharp’s lawyers have claimed its brand and trademark “are at risk of being destroyed” by the end of the five-year agreement with Hisense.
They claim the Chinese company is selling “shoddily manufactured” TVs that are “in many cases, perceived by consumers as cheap.”
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Furthermore, they say Sharp testing found Sharp-brand televisions made by Hisense violated US Federal Communications Commission standards.
Hisense denies the allegations.
“Hisense categorically denies Sharp’s claims in the litigation and looks forward to presenting its case in the appropriate forum,” a company representative told The Wall Street Journal.
“Hisense is in full compliance with the trademark licence agreement and Sharp’s attempt to terminate the agreement is of no effect. Hisense will continue to manufacture and sell quality televisions under the Sharp licensed brands.”
The case continues.
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