Woman on camera

According to Forbes, including a video on a landing page can increase conversion by 80 percent. Source: Shutterstock

Low-cost ideas to get started with video marketing

WITH 2018 just around the corner, one thing is clear: If your business is not currently using video content as part of your marketing strategy then it is time to start.

It is not unknown that video marketing is a pretty big deal in the business world right now. It is an essential tool that your business should have in your marketing toolbox.

But don’t just take our word for it. According to Forbes, including a video on a landing page can increase conversion by 80 percent; a video in an email can increase click-through rate by 200 to 300 percent; and YouTube’s mobile video consumption increases by 100 percent every year.

On top of this, four times as many consumers would rather watch a video about a product than read sales copy explaining it.

While video content is a highly successful marketing tool, it is also the most expensive. If you’re on a tight budget but still want to leverage the immense benefits of video, here of some tips to create engaging content at low-cost.

Video testimonials

Customer testimony is a popular tool used by many businesses and is a great way to boost sales and credibility. Not only will the testimonials serve as a visual source of information, but they also have the ability to put potential customers’ minds at ease.

What is good to note is that when it comes to customer testimonials, the quality of video can be overlooked. In fact, an over-professionally produced video can appear less trustworthy and more staged to customers, taking away the credibility of the customer’s review of the product.

A great way of gathering customer testimonials is by emailing previous customers and offering them discount codes in return for their feedback.

DIY animation

While purchasing highly professional video content from a leading agency may be thought to yield fantastic results, this kind of investment is well outside many businesses’ budgets.

But this should not deter you — there are plenty of low-cost and even free tools to make engaging video content. Animaker is just one example of the many animation tools available.

A few simple tools (such as a smartphone) and pieces of software can create excellent results. Source: Shutterstock

Live Video

Live streaming allows your business to connect and interact with your audience in real time. It breaks down barriers and creates an authentic connection with potential customers that transcends traditional marketing limitations.

Furthermore, live streaming is a lot less time consuming and more cost-effective than many other forms of marketing content. And with today’s attention spans becoming increasingly shorter, live video content allows your audience the chance to interact effortlessly.

For quick and useful tips for streaming live videos check out this page.

Screencast presentations

If video marketing is something that is new to your business, screencast videos are an effective, yet inexpensive way to visually entice your customers. This tool is particularly useful if you don’t have the budget to splash out on a high-quality camera or if you’re just camera shy.

Programs such as ScreenFlow are available for around US$99 and provide a wide range of video editing, screen recording and sharing functions.

Once you have prepared a script for your video and created the visuals using PowerPoint, you can use ScreenFlow to narrate the presentation as if you were speaking to a live audience.