Protecting brand, resources and moving targets, with Irdeto
OF ALL THE recent trends concerning disruptive technology and its impact on human lives, the internet of things (IoT) is the pack leader, radically changing the way we connect with one another and the institutions, groups, and enterprises around us.
This change is accelerating – if not quite in accordance with Moore’s law – so by as early as 2020, Gartner expects there to be 25 billion connected devices, with enough technology embedded to ensure they get the label of “smart.”
Of those billions of devices, around a quarter of a billion connected, intelligently autonomous vehicles are expected to be on our roads, and the world’s population will number four billion “connected people” – those with a smartphone or perhaps, even an embedded device. And flowing from people, devices and across global networks will be 50 billion gigabytes of data: 50 exabytes.
But where businesses see revenue opportunities, so do hackers and malicious parties. And as we rely increasingly on connectivity, there only needs to be one compromised device in, for instance, a connected city, for a whole subsystem to be put at risk.
Even today’s malware instances are becoming adept at sideways movements, from simple, infected devices (an unpatched computer or legacy OS smartphone) to a mission-critical system which holds valuable resources.
Irdeto’s Cloakware®-based security systems combine a range of cybersecurity measures (function and control flow transformation, anti-debug, white box cryptography, integrity verification, diversity, and self-healing code) to enable brands and developers to protect their platform against reverse engineering, tampering, and automated attacks.
By creating a secure tamper-proof environment for business, Irdeto helps the enterprise protect brands, resources, and infrastructure.
This lifetime protection enables organizations to ensure resources are not wasted, either in time spent in rectifying problems or lost man-hours due to data exfiltration. Its solutions also stop the adverse effects of lost revenues or public relations damage.
The company, headquartered in The Netherlands, currently protects an awesome five billion devices, meaning that every day, 50 million transactions are carried out safely. Its work with over 400 individual clients (many of them household names) has led to over 191 million cryptographic keys being generated and managed to date.
The Connected Transport space is Irdeto’s latest area where it leads in an emerging yet absolutely critical market.
A single driverless or semi-autonomous car runs on an estimated 100 million lines of code and carries a considerable number of intelligent machines. The company’s Cloakware for Connected Transport solution enables vehicle manufacturers and tier-one suppliers to protect their brands and resources. It is designed to make ECUs, telematics systems and connected services in vehicles nearly impossible to hack.
Irdeto’s mantra is that devices need protecting throughout their entire lifespans, and to enable this, the company takes a long-term view of its clients’ changing requirements.
As businesses change according to the challenges facing them – many that emanate from technological breakthroughs – Irdeto’s pedigree (50 years of experience in pay-for media protection systems) is a testament to its longevity and foresight.
Whether your needs are cross-enterprise protection, automotive or mainstream IoT security, or content/media protection and rights management, Irdeto is a key player in the market. To get in touch with the right representative for your territory, contact the company’s office closest to you.
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