We’ve never had it so good! With increased leisure time and income, many more of us are indulging in new, extreme and active sports & hobbies: skateboarding, parkour, mountain-biking, and even mountaineering. And on our excursions, we take along our mobile devices, new-gen cameras with high-speed video capture capabilities – all manner of gadgets. But as well as reliability in the face of physical accidents, what about improved reliability when devices are put through these rigors of a modern, active, physical and often, outdoor lifestyle?

Thankfully, the Exceria™, FlashAir™and TransMemory™ ranges of products from Toshiba Memory have moved storage reliability and data endurance forward to the extent that the accepted norms of what you can subject your devices to are not held back by any storage volatility – whatever the recording format.

Professionals have always chosen Toshiba Memory products for use in challenging circumstances.

Film companies, TV production teams, outside broadcast crews, all rely on Toshiba Memory’s devices all over the world – and their livelihoods depend on the quality of their work. These are companies who cannot afford to compromise. Large amounts of data, captured reliably, kept securely and transferred quickly: these are the givens of their toolsets.

Now today’s consumers are demanding the same levels of quality that have been, historically, only the purview of the professional. Massive advances in camera and audio capture quality have placed broadcast standard media in all our pockets, but we demand that these devices can live alongside us and capture what we want to record, wherever we are, and whatever we’re challenging ourselves with, today and tomorrow.

Latest-gen consumer and semi-pro devices capture 4k video as standard, as we ride down a mountain, or climb up its most challenging face. They take hi-res, low-light stills around campfires under the stars on freezing nights.

And then, the same device captures the first steps of a toddler or an unguarded, poignant moment in the life of a loved one.

These are our memories and are an integral part of who we are. Preserving memories is Toshiba Memory Corporation’s business – and where those memories are made need not be an issue, as long as quality, reliability, endurance, and resilience of their storage remain Toshiba’s Memory’s watchwords.

With throughput at speeds easily sufficient to capture 4k video, and shock, X-ray and temperature proofing which protect, you’ll get unparalleled levels of performance.

Any internet search will throw up numerous storage options for modern devices at a range of prices: a tiny micro-SSD which contains a massive 256GB can be sourced for less than US$50. But using this standard of storage will always be a gamble: and you can guarantee that your best moments will be the ones during which such a device will misfire, stutter and let you down.

Getting world-leading quality storage needn’t be expensive, of course. Toshiba Memory’s USB 2.0 (the U202 range) and USB 3.0 solutions (U303 & U365) are eminently suitable for large data storage requirements, are affordable, but most importantly, can be trusted to keep data safe.

For today’s GoPro generation, Toshiba Memory offers the perfect complement to today’s devices, reading data at 98 MB/s and writing at up to 65 MB/s. Phones, cameras, tablets and computers are now more waterproof, more rugged, and more capable than they’ve ever been, and the storage at their hearts needs to be able to excel. Case in point: the N502, designed with the sports enthusiast and the pro photographer, with massive storage up to 256GB and the resilience you’ve come to expect from Toshiba.

From just 20 years ago, when a dropped laptop spelled data corruption, today & tomorrow’s data storage on the go is safer and more practical by a factor of a hundred. With advanced cache-ing technologies, lightning read-write and class-leading durability, Toshiba Memory leads innovation.

Toshiba Memory’s storage media is everywhere in the world: from power stations, to transport systems, to IoT and the go-anywhere devices in your pocket & backpack, the world runs (and climbs, and surfs and rides) on Toshiba Memory.

To learn more about how today’s storage can protect tomorrow’s memories, get in touch today.