The Best Sales CRM for a Fast Growth Business
As companies grow it can be all too easy for managers to lose touch with the teams they run. Ironically, many managers in charge of selecting sales software for their team usually begin their careers on the front line closing deals, only to choose a tool that piles an extra administrative burden onto their salespeople.
Juggling between a helicopter view of operations and the ground level insights needed to steer your team in the right direction is one of the biggest challenges for successful sales managers. And while ever-increasing repeat revenue is your absolute north star, keeping your salespeople focused and motivated while scaling can be tricky to say the least.
If you want to drive faster growth for your business, you need to make sure the technology you use automates your admin and allows your team to maximise the time they spend on finding, nurturing and closing more deals.
Why Growth-Hungry Sales Teams Struggle to Keep Things Simple
More muscle means more clients, but it also means so much more data to track and analyse. As much as managers striving for growth long for higher revenue, what they often underestimate is the sheer amount of admin work that goes into business expansion.
If you don’t have the tools or resources to minimize this administrative distraction, scaling growth becomes an almost impossible proposition.
As sales teams grow, so do the number of leads that need to be managed and guided by your team from prospects to customers.
To help managers handle this mounting pile of information, a diverse range of software services have surfaced under the collective term Customer Relationship Management (CRM) tools. The best sales CRM software with automate the admin of your sales team to focus more of their time on selling.
Customer Relationship Management (CRM) Explained
You may be wondering, what is CRM exactly?
And why does a fast-growth business need a CRM?
Simply put, CRM is a general term that covers all management processes and tasks related to interactions and relationships with customers. As your business grows and multiple people begin to work on finding and upselling customers, keeping client communications structured and easy to monitor becomes more and more complicated.
That’s where technology comes to your rescue.
A new generation of sales-oriented CRM software automates many manual aspects of team processes, and allows both sales professionals and their supervisors to benefit from easy-to-access tracking and data reporting.
Pipedrive is one of these sales CRM tools designed specifically to help growing teams scale fast. This introductory video explains the problems that a simple sales CRM can help you overcome to focus your team on generating revenue at scale:
The right CRM can supercharge your growth
Growing businesses can fuel growth and drive efficiency by implementing the right sales CRM. The specific benefits you can expect from the right CRM include:
- Automate repetitive and manual tasks
- Develop consistent sales processes
- Onboard new team members quickly
- Attain real time visibility on performance in a single, integrated hub
- Visually demonstrate pipeline progress of individual team members and teams
- Use business intelligence insights to improve and develop sales processes
Relative to the price of hiring more sales managers or further complicating your company structure and processes – employing a CRM tool is a cost-effective way to assess and store invaluable customer data and insights.
But choosing the wrong CRM can be crippling for your business…
The Bigger the CRM the Better, Right?
For many managers, the de facto choice when considering CRM software is to turn to the larger players, with Salesforce being a primary example. They can be attracted to the idea of buying what they feel is the most powerful tool for their team, with high costs and intricate functionalities seeming like the best indicators of quality.
Unfortunately, CRM management is one of those areas of life where less can be more.
Fast-growing businesses need two critical things from a sales CRM:
You can’t afford to add more work to your sales team’s load and risk pulling their focus away from selling. The CRM you choose should make their job easier.
Bulky and expensive software with complicated features can exacerbate rather than solve problems.
Often you will find that complex CRM tools require expensive consultants and weeks of training to implement.
In addition to costing the time of your staff to learn how to use the software in the first place, juggernaut CRMs like Salesforce are difficult to integrate with other tools, making it less likely your sales team will willingly adopt them into their sales process.
You can be left with a frustrated sales team who hate using your new tool and default to entering junk data just to reduce the time they spend managing admin. Suddenly you’ve increased the exact problems you were trying to solve, severly handicapping your chances of scaling growth.
Don’t despair if you’re already using Salesforce.
Switching from Salesforce to a simpler CRM like Pipedrive is fast, inexpensive and easy. But if you can avoid it – you don’t want to go through the cost, time and pain of implementing Salesforce only to find out you need a simpler solution.
Save High-Tech for Techies: Give Your Sales Team Tools Designed to Simplify
Salespeople are, above all else, good at sales.
Sales pros won’t be happy undertaking mundane tasks and wrestling with difficult computer software, imposed on them by management teams who may have lost touch with the “just do it” sales mentality. Luckily, there are tools aside from mammoth sales automation programs like Salesforce.
Primary among lightweight CRM suppliers is Pipedrive, a sales management tool designed by seasoned salespeople who struggled with the bulky, overcomplicated tools that saturate the CRM market.
Their agile software is designed to make the day-to-day job of sales easier, more efficient and more productive through a simple, visual user interface (UI) that is quickly assimilated by onboarding personnel. In addition to ease of use being the flagship feature of this sales-oriented CRM, Pipedrive also:
- Requires no training for sales reps or managers
- Comes without the lengthy consultation process or expensive customizations required
- Includes clear graphical performance metrics for staff and supervisors
- Offers management reporting, tracking, and monitoring tools
- Makes safely importing and exporting data from existing systems simple
- Is fully GDPR compliant
Winning Sales Teams Deserve Winning Sales Software
Over 290,000 users trust Pipedrive to manage their sales and Pipedrive is the top rated CRM with both Gartner and Info-tech software reviews. David Piazza is the President of Software Reviews and he points to the customer experience as the critical driver for Pipedrive’s success:
“Pipedrive has seen some of the highest customer feedback that we have seen to date, not just in CRM, but across all our categories.
The high emotional footprint score in particular demonstrates a very engaged and satisfied customer base.”
– David Piazza, President of Software Reviews, Info-Tech
Respected industry software reviewer, G2Crowd user reviews have additionally ranked Pipedrive as the easiest CRM tool to implement on the market. Pipedrive takes just hours to set up instead of the weeks or months required to onboard and induct staff with more complex CRM software.
You’ll also avoid the cost of a trainer or consultant. Pipedrive’s intuitive interface and drag-and-drop design makes the tool easy to use for salespeople of all technical abilities.
Pipedrive’s Integrations Marketplace allows sales teams to plug into hundreds of different tools and apps to keep all of your data centralized in one integrated hub.
All this plus the fact that Pipedrive comes at a significantly lower price than Salesforce (and includes free API access) makes it the obvious choice for scaling sales teams.
You can even jump in and take the tool for a spin to see just how easy it is for your team. Pipedrive offers a 14-day free trial with absolutely no obligation.
If you’re looking to scale your sales and drive sustainable revenue growth – Pipedrive will help your team simplify selling and focus you on the right activities at the right times.