Customers get to peek into Domino's kitchen using technology. Source: Shutterstock

Customers get to peek into Domino’s kitchen using technology. Source: Shutterstock

Domino’s says AI helped improve pizza quality by 15 percent

THE MENTION of artificial intelligence (AI) springs many images to mind. Pizzas aren’t one of them.

Domino’s, being the forward-thinking digital-pioneer that’s experimenting with drone deliveries and true-to-life voice and text chatbots, has just told media that the company’s photographic tryst with AI has paid off.

The pizza “seller” introduced a scanning technology into its kitchens in Australia a couple of months ago that has been using AI and machine learning (ML) to “scan” photos of pizzas in order to improve its quality.

Aligning with Peter Drucker’s philosophy of “what gets measured gets managed”, the quick-service restaurant (QSR) surveyed customers and found that product quality scores have gone up 15 percent.

Further, the company understands that hungry customers really value knowing where their order is — while in the kitchen — and is something that the QSR has been showing to customers for years now.

To provide customers with even more value, and transparency, Domino’s will now provide customers with a real-time image of their pizza before it’s put in a box, cut up, and handed to a delivery representative or partner.

Local media revealed that pizza buyers across Australia and New Zealand will be able to see a real-time image of their pizza on the cut bench via the Live Pizza Tracker page.

Customers will also be notified whether or not their pizza has passed the AI and ML-based quality test, or is being remade.

“With DOM Pizza Checker keeping an eye on product quality, our customers can have greater confidence that their pizza will look as it should and if it doesn’t, we’ll make it right by making it again,” said Domino’s Australia and New Zealand CEO Nick Knight.

The popular QSR’s ANZ CEO emphasized that while quality is always a top priority in each of their kitchens, the reality is that busy stores might sometimes be in a rush to ensure they keep the promise they make to customers about delivery time.

Through this initiative, the company aims to fix that, delighting customers across the region.

While there’s no news of the project being scaled to other parts of the APAC, it’s quite likely that the creative solution will make its way to other parts of the region  — with pizza fans expecting to share in the joy of “seeing their pizza on the cut bench” and having technology determine if it meets quality standards.