Customers must drive digital projects. Source: Shutterstock

Customers must drive digital projects. Source: Shutterstock

Here’s why staff and clients must be at the core of digital projects

DIGITAL transformation success is hard to guarantee because it involves various factors — however, putting people at the center always helps organizations make progress.

Be it staff or clients, digital projects driven by the needs of people tend to give better returns. As a result, experts often suggest following such an approach.

For CXOs keen finding ways to better integrate digital into staff and client processes, here are some tips:

# 1 | Lead transformation from the top

Boards need to engage with the leaders so that they could fully understand the advantages of digital transformation.

Once the leaders grasp the benefits that digital transformation will bring them, they need to actively participate in digital transformation initiatives.

Doing so allows the effective adoption of digital transformation into the work environment and influences the mindset of employees.

Leaders also need to be aware that creating a digital transformation environment is not simple and not only requires them to know how to utilize the right tools to solve a specific problem but also demands that they update their way of thinking.

# 2 | Create a digital transformation task force

Once the company has started on a digital transformation initiative, they should assign responsibility to a team and ensure that all employees are in the know.

Taking into consideration the types of skill sets and roles that each person has before assigning them to the team is important to see if they are suitable for that specific digital initiative.

For the initiative to be successful, the team needs to be made up of not only those with specific technical skills but also those who understand best about the company’s goals, business challenges, and how best to go about changing the company’s working environment.

# 3 | Focus on nurturing employees

Although hiring people to fill in the technical and organizational positions is necessary, it is also crucial for the company to take into consideration the existing employees’ development needs.

Companies need to provide proper training to be able to nurture the skills of the existing workforce.

A nurturing company environment is one that encourages self-learning and offers incentives to those that learn new skills that the company needs.

With the fear of technology taking over the workplace, an environment that motivates the employees to improve themselves and their skills will only make accepting changes easier. Such environments will also help in addressing skill gaps in employees.