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Untie Nots set to transform loyalty for Singapore’s largest supermarket chain

Untie Nots has secured a multi-year contract with Singapore’s largest retailer, NTUC FairPrice Co-Operative Ltd (FairPrice), a subsidiary of the FairPrice Group (FPG). FairPrice has selected Untie Nots to deliver loyalty challenges within its existing Linkpoints loyalty program.

Introduced via  Eagle Eye which acquired the personalized promotions business in January 2023, this is the first win for the group in Singapore, demonstrating the benefit to Untie Nots of Eagle Eye’s international marketing reach, and the speed of the sales cycle for the brand’s offering.

The Untie Nots Challenges platform will enable FPG to offer its customers highly personalized, gamified promotions at scale and to expand its digital customer base. Currently, more than one million users open the FPG app every month, and the FPG app has recorded a 100% year-on-year growth in its digitally connected customers since the first quarter of 2022.

The multi-year contract covers FPG’s entire digital ecosystem of grocery, convenience, and food courts across Singapore, totaling over 2,000 touchpoints across individual food stalls across more than 70 food courts, supermarkets, pharmacies, and convenience stores. FPG customers will be able to benefit from hyper-personalized offers from early Q3 2023.

This new contract is testimony to the benefit of Eagle Eye’s investment into international expansion and the initial marketing activities being carried out with Untie Nots, which are building a promising international sales pipeline.

Tim Mason, CEO of Eagle Eye, said, “We are delighted to have facilitated Untie Nots’ entry into the Singapore market, just a few months post the acquisition, confirming our view that Untie Nots’ AI-powered challenges solution will resonate with retailers globally. With a growing pipeline, we are focused on unlocking further opportunities alongside the Untie Nots team, supporting retailers in accelerating their digital promotions activities to retain and grow their customer bases.”

Zyed Jamoussi & Cédric Chéreau, Untie Nots’ Group Managing Directors commented, “We’re excited to celebrate our partnership with Eagle Eye through our contract with FairPrice Group. It evidences the increased recognition of our solutions and the new opportunities available to Untie Nots by leveraging Eagle Eye’s international presence.”

About Eagle Eye

Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalized performance marketing in real-time through coupons, loyalty, apps, subscriptions and gift services.

Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. The Group creates a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation.

The Company’s current customer base comprises leading names in UK Grocery, Retail, Leisure and Food & Beverage sectors, including Asda, Sainsbury’s, Tesco, Waitrose and John Lewis & Partners, Virgin Red, JD Sports, Pret A Manger, Greggs, Mitchells & Butlers, PizzaExpress; in North America, Loblaws, Shoppers Drug Mart, Southeastern Grocers and Staples US Retail and in Australia & New Zealand, Woolworths Group and The Warehouse Group. In January 2023, the Group acquired France-based Untie Nots, a personalized promotions business, adding Carrefour, E. Leclerc, Auchan and other leading brands to its European customer base.

This article is a guest post.