AARON BROOKS

Aaron is founder at Vamp, a Sydney-based influencer marketing business that aims to change the way brands advertise and connect with consumers through Socials' best content creators.

Brands need to groom their social audience in 2020. Source: Shutterstock

Three ways brands can build an engaged social audience in 2020

Businesses need to start preaching digital discipline. Source: Shutterstock

Businesses need to understand and preach digital discipline

Here's how organizations can avoid influencer fraud. Source: Shutterstock

How marketers can avoid influencer fraud

The TikTok app is catching on quickly and marketers need to learn fast. Source: Shutterstock

Six things marketers need to know about the TikTok app

Does your Instagram marketing campaign hinge on likes? Source: Shutterstock

No likes? No worries. Track these more valuable metrics instead

In it for the long haul: Why ongoing influencer partnerships are trending

Gen Z shoppers aren't easy to please. Source: Shutterstock

Here’s everything you need to know about marketing to Gen Z