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MICHELLE CHAN

Michelle Chan is a technology journalist covering the intersections of business and technology, and how they impact the future of enterprises.

michelle@hybrid.co | @chanweiyan

Deploying digital strategies can help the marketing teams expand the audience base simply by selecting the right demographics. Source: Shutterstock

The strategic role of digital marketing in improving the buyer journey

At Google Marketing Live event, Marie Gulin-Merle explicitly explains why marketers should just see digital tools as the new normal for marketing instead. Source: Google Analytics

DIGITAL MARKETING

Marketing needs augmented intuition says Calvin Klein CMO

2017 Pepsi marketing campaign ad starring reality show star and model Kendall Jenner missed the human touch. Source: The New York Times

ARTIFICIAL INTELLIGENCE

How to make marketing more human amid digitalization

With growing consumer demand for transparency on source of products, Starbucks is deploying blockchain to track beans farm to cup. Source: Shutterstock

Why is Starbucks keen on using blockchain in its supply chain?

A CRM system can streamline all data from different contact points automatically. Source: AFP

ARTIFICIAL INTELLIGENCE

What can businesses learn from Westpac’s use of AI-enabled CRM?

Facebook CEO Mark Zuckerberg announced the app platform’s new updates that zoom in on its Groups. Source: AFP

Why CMOs should care about Facebook’s new “group” strategy

Instead of spelling it out for the audience what a certain product can do, she shows it in the video. Source: Dish by Ili

DIGITAL MARKETING

What influencers can teach brands about video marketing