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MICHELLE CHAN

Michelle Chan is a technology journalist covering the intersections of business and technology, and how they impact the future of enterprises.

michelle@hybrid.co | @chanweiyan

It makes more sense to have eyeballs on creating greater value from the reporting rather than reconciling data on spreadsheets. Source: Shutterstock

BUSINESS INTELLIGENCE

Why digital reporting is a strategic business practice for CFOs

The use of AI-based recruitment solution will help the company work towards a collective goal makes end-products more all-rounded. Source: Shutterstock

ARTIFICIAL INTELLIGENCE

HR leaders must use AI tools to recruit more effectively

The entire network of users should be aware how to protect the business from being cybercriminals’ low-hanging fruit. Source: Shutterstock

DIGITAL TRANSFORMATION

Here’s how organizations can get started with cybersecurity

AirAsia aims to use data to build a “complete ecosystem” to ease consumer experience. Source: Shutterstock

What AirAsia does with the 6PB of data it generates every month

Deploying digital strategies can help the marketing teams expand the audience base simply by selecting the right demographics. Source: Shutterstock

The strategic role of digital marketing in improving the buyer journey

At Google Marketing Live event, Marie Gulin-Merle explicitly explains why marketers should just see digital tools as the new normal for marketing instead. Source: Google Analytics

DIGITAL MARKETING

Marketing needs augmented intuition says Calvin Klein CMO

2017 Pepsi marketing campaign ad starring reality show star and model Kendall Jenner missed the human touch. Source: The New York Times

ARTIFICIAL INTELLIGENCE

How to make marketing more human amid digitalization