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MICHELLE CHAN


Michelle Chan is a technology journalist covering the intersections of business and technology, and how they impact the future of enterprises.

| @chanweiyan

It makes more sense to have eyeballs on creating greater value from the reporting rather than reconciling data on spreadsheets. Source: Shutterstock

Why digital reporting is a strategic business practice for CFOs

Michelle Chan | 9 July, 2019

The use of AI-based recruitment solution will help the company work towards a collective goal makes end-products more all-rounded. Source: Shutterstock

HR leaders must use AI tools to recruit more effectively

Michelle Chan | 8 July, 2019

The entire network of users should be aware how to protect the business from being cybercriminals’ low-hanging fruit. Source: Shutterstock

Here’s how organizations can get started with cybersecurity

Michelle Chan | 3 July, 2019

AirAsia aims to use data to build a “complete ecosystem” to ease consumer experience. Source: Shutterstock

What AirAsia does with the 6PB of data it generates every month

Michelle Chan | 19 June, 2019

Adidas partnered with existing micro-influencers in communities to build real engagement via targeted content marketing. Source: CampaignLive

Marketers must deliver quality targeted content amid social media decline

Michelle Chan | 14 June, 2019

Deploying digital strategies can help the marketing teams expand the audience base simply by selecting the right demographics. Source: Shutterstock

The strategic role of digital marketing in improving the buyer journey

Michelle Chan | 12 June, 2019

At Google Marketing Live event, Marie Gulin-Merle explicitly explains why marketers should just see digital tools as the new normal for marketing instead. Source: Google Analytics

Marketing needs augmented intuition says Calvin Klein CMO

Michelle Chan | 31 May, 2019

2017 Pepsi marketing campaign ad starring reality show star and model Kendall Jenner missed the human touch. Source: The New York Times

How to make marketing more human amid digitalization

Michelle Chan | 27 May, 2019

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