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Automation and customer contact center systems provide companies with a 360-degree view of the customer experience. Source: Shutterstock

Here’s how CIOs can help deliver best-in-class CX

CX is becoming more and more important everyday. Source: Shutterstock

Gartner says companies are investing more in CX technology

Business intelligence tools will provide companies with better insight to help them serve their customers better. Source: Shutterstock

Why SMEs should invest in business intelligence

Kwikcar CEO Jared Chan believes besta-testing helps with providing a robust CX. Source: Shutterstock

Beta-testing key to digital success says Kwikcar CEO

CX is key to insurers in the digital world. Source: Shutterstock

In the digital world, insurance claims are an opportunity

How Carrefour deployed blockchain to enhance CX and boost sales

Having the data on the product runtime and when it malfunctions via IoT can help manufacturing companies improve on-device software updates. Source: Shutterstock

IoT data insights to help manufacturers build better products

B2B companies typically tend to focus on costs rather than CX. Source: Shutterstock

Should B2B companies really care about customer experience?

At Google Marketing Live event, Marie Gulin-Merle explicitly explains why marketers should just see digital tools as the new normal for marketing instead. Source: Google Analytics

DIGITAL MARKETING

Marketing needs augmented intuition says Calvin Klein CMO

McDonald's sure knows how to boost employee experience. Source: Shutterstock

Why investing in technology helps boost EX, CX, and profitability