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DIGITAL MARKETING

Study shows why brands are aiming for a digital-first identity

Zero-party data helps organizations entice customers to share their data willingly. Source: Shutterstock

Can zero-party data transform privacy and personalization in marketing?

Businesses need to start preaching digital discipline. Source: Shutterstock

Businesses need to understand and preach digital discipline

Contextual commerce is about to disrupt online retail, and brands need to watch out. Source: Shutterstock

What is contextual commerce and how will it disrupt online retail?

Do marketers really design for the mobile? Source: Shutterstock

How can businesses do better with ad campaigns on mobile devices?

Christiano Ronaldo's new influencer marketing course can teach businesses a thing or two. Source: Shutterstock

DIGITAL MARKETING

Has Cristiano Ronaldo cracked the code on influencer marketing?

Marketing automation can be successfully deployed if companies have the right support system. Source: Shutterstock

Treatwell: Successful marketing automation needs strong support systems

Kraft Heinz is using smart packaging that has NFC built into it. Source: Shutterstock

How Kraft Heinz uses NFC-based smart packaging to boost engagement

Indonesia's burgeoning digital economy could be hurt by aggressive tax policies. Source: Shutterstock

Will Indonesia’s ambitious taxes hurt the growth of its digital economy?

Over 180 million are yet to explore and use online services. Source: Shutterstock.

Southeast Asia internet economy breaks $100b mark this year