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DIGITAL MARKETING

Customer engagement experiences can be enhanced with AI. Source: Shutterstock

How to deploy AI solutions in the retail industry despite complexities

Shoppers in Southeast Asia buy offline more often than they buy online. Source: Shutterstock

Forrester’s insights help better understand shoppers in Southeast Asia

Contextual commerce is about to disrupt online retail, and brands need to watch out. Source: Shutterstock

What is contextual commerce and how will it disrupt online retail?

Want a Cadillac? Experience it using live video thanks to CMO Grady's latest bet. Source: Shutterstock

Cadillac CMO bets on live video service to boost in-store car sales

Transformation program proven effective in helping SMEs go digital. Source: Shutterstock

SME transformation program projects 30pc of productivity improvement

Personal data protection is something marketers need to respect. Source: Shutterstock

How can marketers get customers to allow use of their personal data?

public relations teams are constantly trying to make their clients look good - and tech can help. Source: Shutterstock

How public relations specialists are using technology to delight clients

DIGITAL MARKETING

In the age of data privacy, marketers must think of consent and value first

Data mining helps marketers get better results. Source: Shutterstock

ADA Study: Marketers need to get good at data mining and analytics

Personalized retail experience is key to intent-based purchases. Source: Shutterstock

ARTIFICIAL INTELLIGENCE

AI helps retailers crack the code on marketing and customer engagement