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Digital marketing needs the right strategy to leverage AI. Source: Shutterstock

Thinking of marketing with AI? Here are some strategies to consider

Audio is making a comeback and brands better tune in. Source: Shutterstock

DIGITAL MARKETING

Audio shows great potential in being brands’ marketing amplifier

Marketers are investing heavily in digital, but are they getting thier money's worth? Source: Shutterstock.

Nielsen: Marketers not getting money’s worth when going digital

In the digital age, CMOs need to better understand their ads. Source: Shutterstock

DIGITAL MARKETING

Industry insider explains how CMOs can maximize their advertising budget

Do customers buy from brands they follow on social media? Source: Shutterstock

New 2020 survey reveals how social media engagement impacts brands

Various experts, studies, and indices suggest that Google is a master of employer branding. Source: LinkedIn/Google

Everything you need to know about employer branding in the digital age

Brands need to groom their social audience in 2020. Source: Shutterstock

DIGITAL MARKETING

Three ways brands can build an engaged social audience in 2020

Influencers and customers at a recent Steve Madden outlet celebration. Source: Shutterstock

DIGITAL MARKETING

What kind of technology specialists are retailers currently looking for?

Video is driving online advertising in China suggests data. Source: Shutterstock

Data shows short videos are very attractive to online advertisers in China