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DIGITAL MARKETING

Here's why you need to pay more attention to marketing personalization. Source: Shutterstock

DIGITAL MARKETING

Poor marketing personalization could cost you 38pc of your customers

Facebook's knows that small business owners are the next generation of marketers. Source: Shutterstock

Here’s how Facebook is grooming the next generation of businesses

Business expansion made easy with WeChat Mini Program and WeChat Pay. Source: AFP

Southeast Asian businesses seeking growth in China should try WeChat

Business decision makers are constantly consuming content, here's how to reach them. Source: Shutterstock

DIGITAL MARKETING

How smart businesses accelerate their content marketing agenda

China's growing quickly on mobile, and marketers need to take note. Source: Shutterstock

Weibo’s growth proves marketers targeting China must go mobile

The Snapchat IPO was a flop but the company is still a hit among its users. Source: Shutterstock

DIGITAL MARKETING

Essential tips for marketers looking to get on Snapchat

What not to automate when automating your social media accounts

Whether you're a hotel or a hospital, finding talent is becoming a challenge. Source: Shutterstock

The missing manual to employer branding on social media

Here's what Instagram's latest updates mean for businesses. Source: Shutterstock

DIGITAL MARKETING

The 4 Instagram updates marketers need to know about

Google and Facebook have come under increased scrutiny by the Australian competition watchdog, who among others proposing a new regulatory body to oversee the digital platform providers. Source: ALAIN JOCARD / AFP

Australian regulators are piling the pressure on Google and Facebook