Digital Marketing - Page 2 of 32 - Tech Wire Asia

DIGITAL MARKETING

How Singapore’s app economy is bucking a retail slump

Augmented reality assisting shoppers in the store get more product information. Source: Shutterstock

Can retailers embrace AR for immersive (and contactless) store experiences?

The absence of live playoffs and tournaments has given eSports the chance to truly prosper. Source: Shutterstock

Could now be the golden age of eSports?

A picture shows the empty entrance to the Camp Nou stadium in Barcelona. Source: AFP

How sports teams are driving engagement with fans at home

Model Gigi Hadid presenting a creation by Parisian fashion house Lanvin. Source: AFP

How China’s luxury brands rode out the storm with digital experiences

Interested buyer is touring one of the housing properties. Source: AFP

Realtors can tap into ‘experiences’ to retain buyer interest

Nightclubs can now be taken to the virtual space. Source: Shutterstock.

Shoppertainment – the innovative secret to e-commerce success right now?

Employees analyzing the data on their computer screens. Source: AFP

How are data-driven businesses turning information into revenue?

How AI can become the marketer’s best friend

Customers prefer to have a say in what can be done to improve their personalized experience. Source: AFP

Why it’s time brands took a different tack to personalization