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DIGITAL MARKETING

How AI can become the marketer’s best friend

Emily Wong | 20 March, 2020

Customers prefer to have a say in what can be done to improve their personalized experience. Source: AFP
APPS

Why it’s time brands took a different tack to personalization

Adlina AR | 19 March, 2020

ARTIFICIAL INTELLIGENCE

How FC Barcelona wants to use digital to delight fans

Soumik Roy | 16 March, 2020

Digital marketing is more effective using influencers. Source: Shutterstock
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How are influencers driving value for brands?

Adlina AR | 4 March, 2020

E-COMMERCE

Malaysia gives a boost to rural SMEs with e-commerce hubs

Adlina AR | 2 March, 2020

INFLUENCER MARKETING

Why the brand’s obsession with influencer reach is over

Aaron Brooks | 2 March, 2020

Digital marketing needs the right strategy to leverage AI. Source: Shutterstock
ANALYTICS

Thinking of marketing with AI? Here are some strategies to consider

Adlina AR | 17 February, 2020

Audio is making a comeback and brands better tune in. Source: Shutterstock
DIGITAL MARKETING

Audio shows great potential in being brands’ marketing amplifier

Tech Wire Asia | 5 February, 2020

Marketers are investing heavily in digital, but are they getting thier money's worth? Source: Shutterstock.
CX

Nielsen: Marketers not getting money’s worth when going digital

Emily Wong | 4 February, 2020

In the digital age, CMOs need to better understand their ads. Source: Shutterstock
DIGITAL MARKETING

Industry insider explains how CMOs can maximize their advertising budget

Soumik Roy | 3 February, 2020

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