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DIGITAL MARKETING

How Singapore’s app economy is bucking a retail slump

Joe Devanesan | 8 May, 2020

Augmented reality assisting shoppers in the store get more product information. Source: Shutterstock

Can retailers embrace AR for immersive (and contactless) store experiences?

Adlina AR | 21 April, 2020

The absence of live playoffs and tournaments has given eSports the chance to truly prosper. Source: Shutterstock

Could now be the golden age of eSports?

Adlina AR | 15 April, 2020

A picture shows the empty entrance to the Camp Nou stadium in Barcelona. Source: AFP

How sports teams are driving engagement with fans at home

Adlina AR | 10 April, 2020

Model Gigi Hadid presenting a creation by Parisian fashion house Lanvin. Source: AFP

How China’s luxury brands rode out the storm with digital experiences

Emily Wong | 7 April, 2020

Interested buyer is touring one of the housing properties. Source: AFP

Realtors can tap into ‘experiences’ to retain buyer interest

Adlina AR | 31 March, 2020

Nightclubs can now be taken to the virtual space. Source: Shutterstock.

Shoppertainment – the innovative secret to e-commerce success right now?

Emily Wong | 27 March, 2020

Employees analyzing the data on their computer screens. Source: AFP

How are data-driven businesses turning information into revenue?

Adlina AR | 25 March, 2020

How AI can become the marketer’s best friend

Emily Wong | 20 March, 2020

Customers prefer to have a say in what can be done to improve their personalized experience. Source: AFP

Why it’s time brands took a different tack to personalization

Adlina AR | 19 March, 2020

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