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Retailers on the e-commerce platform will benefit the most from the increase in traffic and engagement levels. Source: Shutterstock

Lazada deploys shoppertainment to turbocharge CX

'New Retail' is the disappearing of the boundary between offline and online commerce. Source: AFP

Alibaba’s New Retail to lead to better customer experience

A regularly updated blog combined with paid advertising increases has tremendous potential to increase traffic to an e-commerce website. Source: Shutterstock

DIGITAL MARKETING

Why e-commerce companies need blogposts as much as products

Businesses could leverage social media platforms to boost their valuer further. Source: Shutterstock

DIGITAL MARKETING

Can social media make companies seem more valuable to customers?

Chinese e-commerce companies are increasingly targeting smaller cities in China amid the slowdown in business from the larger cities. Source: Shutterstock

DIGITAL TRANSFORMATION

Why China’s e-commerce giants are expanding to small cities

Chinese social media influencers drive more sales than their western counterparts. Source: Shutterstock

DIGITAL MARKETING

Why influencer marketing is a $9b industry in China

Fave Malaysia is on a mission to help restaurants across the country to grow digitally. Source: Shutterstcok

DIGITAL MARKETING

Why Fave is trying to digitize 100,000 restaurants in Malaysia

Circle K in Hong Kong tries out AI-powered checkout solution. Source: Shutterstock

ARTIFICIAL INTELLIGENCE

HK’s Circle K stores get AI-powered accelerated checkout solution

Retail is changing rapidly and retailers need more tech help than ever before. Source: Shutterstock

3 kinds of technology professionals retailers need to hire now

With proper planning and iron clad strategy, Instagram could generate significant traffic to an e-commerce business that could boost sales. Source: Shutterstock

DIGITAL MARKETING

Here’s how brands can use Instagram to drive sales