How Brands Use Tech - Page 2 of 7 - Tech Wire Asia

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HOW BRANDS USE TECH

Ford is using blockchain to bring more transparency into its new environmental projects. Source: Shutterstock

Ford is using blockchain to bring trust to its new environmental projects

HSBC Bank's use of blockchain to transform the letter of credit is quite exceptional. Source: Shutterstock

HSBC Malaysia uses new technology to upgrade the ‘letter of credit’

Marketing automation can be successfully deployed if companies have the right support system. Source: Shutterstock

Treatwell: Successful marketing automation needs strong support systems

Walmart has an impressive portfolio of AI and ML projects. How does it decide which ones to pursue? Source: Shutterstock

ARTIFICIAL INTELLIGENCE

How Walmart decides which artificial intelligence projects to pursue

Kraft Heinz is using smart packaging that has NFC built into it. Source: Shutterstock

How Kraft Heinz uses NFC-based smart packaging to boost engagement

Going digital is easy if delighting the customer is your intention. Source: Shutterstock

How Nissan uses digital solutions to deepen bonds with customers

Here's how Carlsberg innovates for a digital-first world. Source: Shutterstock

Why Carlsberg is building ‘lighthouses’ to thrive in the digital age

Daimler taps its human capital to drive digital transformation. Source: Shutterstock

DIGITAL TRANSFORMATION

Why Daimler & Boeing count on employees to drive digital transformation

Engineers operate better with in-depth data analysis. Source: Shutterstock

Maxis CTIO: Cloud-based tools help engineers with better data analysis

Customers and developers both need training on AR and VR. Source: Shutterstock

VR and AR developers still need to focus on customer education