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Lock screen advertising is becoming a big deal in the digital world. Source: Shutterstock

Buzzvil CSO explains how businesses gain from lock screen advertising

The competition is strong but Snapchat hasn't lost. Source: Shutterstock

Can augmented reality nurse Snapchat back to health?

How manufacturers can gain from video marketing? Source: Shutterstock

DIGITAL MARKETING

B2B manufacturers are finally seeing the value of video marketing

Pharmacies use interesting technology to better target ads. Source; Shutterstock

DIGITAL MARKETING

Publicis develops big data-powered out-of-home ad for GSK

WeChat is a way of life for the people in China. Source: Shutterstock

WeChat isn’t a messaging app, it’s a public utility service

Here's how Zalando thinks of marketing in today's competitive era. Source: Shutterstock

DIGITAL MARKETING

McKinsey highlights key agile marketing lessons from Zalando

Despite the obvious benefits of digital technology, some recruitment teams are slow to adopt it due to certain barriers. Source: Shutterstock

Why do some recruiters struggle to leverage technology?

Experts are speculating that China's regulation of social media is the way of the future. Source: Shutterstock

DIGITAL MARKETING

China’s social media censorship is effective but disrupts advertisers

brands across the world are finding ways to get the Gen Z to spend. Source: Shutterstock

DIGITAL MARKETING

How brands are harnessing the spending power of Gen-Z