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Contextual commerce is about to disrupt online retail, and brands need to watch out. Source: Shutterstock

What is contextual commerce and how will it disrupt online retail?

Want a Cadillac? Experience it using live video thanks to CMO Grady's latest bet. Source: Shutterstock

Cadillac CMO bets on live video service to boost in-store car sales

public relations teams are constantly trying to make their clients look good - and tech can help. Source: Shutterstock

How public relations specialists are using technology to delight clients

Data mining helps marketers get better results. Source: Shutterstock

ADA Study: Marketers need to get good at data mining and analytics

Digital advertising opportunities aren't hard to find today. Source: Shutterstock

MGID CMO identifies exciting opportunities for digital advertising in 2020

With customers shopping on their smartphones all the time, real-time marketing is critical to success. Source: Shutterstock

ARTIFICIAL INTELLIGENCE

What really is real-time marketing and why should businesses care?

Martech investments need to be optimized says Gartner. Source: Shutterstock

Gartner’s advice for marketing professionals struggling to optimize martech

Global creators meet with companies and fans at VidCon every year in the US - and now in Singapore. Image from representative purposes from VidCon 2016. Source: Jonathan Leibson/Getty Images for Samsung/AFP

DIGITAL MARKETING

What does VidCon expect to achieve at its debut event in Singapore?

Zero-party data helps organizations entice customers to share their data willingly. Source: Shutterstock

Can zero-party data transform privacy and personalization in marketing?

Businesses need to start preaching digital discipline. Source: Shutterstock

Businesses need to understand and preach digital discipline