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With customers shopping on their smartphones all the time, real-time marketing is critical to success. Source: Shutterstock

ARTIFICIAL INTELLIGENCE

What really is real-time marketing and why should businesses care?

Martech investments need to be optimized says Gartner. Source: Shutterstock

Gartner’s advice for marketing professionals struggling to optimize martech

Global creators meet with companies and fans at VidCon every year in the US - and now in Singapore. Image from representative purposes from VidCon 2016. Source: Jonathan Leibson/Getty Images for Samsung/AFP

DIGITAL MARKETING

What does VidCon expect to achieve at its debut event in Singapore?

Zero-party data helps organizations entice customers to share their data willingly. Source: Shutterstock

Can zero-party data transform privacy and personalization in marketing?

Businesses need to start preaching digital discipline. Source: Shutterstock

Businesses need to understand and preach digital discipline

Do marketers really design for the mobile? Source: Shutterstock

How can businesses do better with ad campaigns on mobile devices?

Christiano Ronaldo's new influencer marketing course can teach businesses a thing or two. Source: Shutterstock

DIGITAL MARKETING

Has Cristiano Ronaldo cracked the code on influencer marketing?

Indonesia's burgeoning digital economy could be hurt by aggressive tax policies. Source: Shutterstock

Will Indonesia’s ambitious taxes hurt the growth of its digital economy?

New research says Asia isn't as far ahead of the rest of the world as it seems. Source: Shutterstock

Is Asia still far behind the EU when it comes to digital penetration?

With basic social media marketing jobs getting automated, critical thinking skills now in demand. Source: Pexels

DIGITAL MARKETING

Why social media manager job posts now demand critical thinking skills