Zoho adds two new strings to its bow, with a further update announced for web designers. Source: Shutterstock

Zoho’s new apps allow PageSense to Flow for business

THE ZOHO suite of cloud-based productivity and business apps has expanded, with two new members of its suite of tools, plus the update of another.

Zoho PageSense is designed for marketers who wish to examine the effectiveness of their organization’s web portfolio. It allows A/B testing of pages, to check, for instance, the effects of different designs on conversion rates.

PageSense’s visual editor offers the creation of different versions of a page without actually having to code them by hand. Additional graphical tools include a heat map of clicks, plus a scroll map to see how far, if at all, users progress “below the fold”.

PageSense integrates with third-party analytics & services such as Google Analytics, AdWords & Tag Manager, KISSmetrics, Mixpanel, and Clicky. Zoho PageSense starts at US$23 per month for three sites with fewer than 10,000 unique visitors, up to US$559 for 25 properties with 500,000 visitors per month.

The second new app is Flow, which is a GUI-based workflow automation system, enabling actions to be scripted using a drag-and-drop interface, plus a modicum of coding (if required) in Zoho’s proprietary language, Deluge.

Almost all the apps which can be integrated into the larger Zoho environment can be included in workflows – for a complete list click here. These include Slack, Asana, ZenDesk, MailChimp, LinkedIn, Google Drive, plus dozens more.

Anyone familiar with flowcharting, IFTTT or the identically-titled Microsoft Flow should be able to construct their own workflows, and even the scripting will not be beyond anyone conversant with Excel formulae creation. Zoho provides a highly comprehensive catalog of templates ready for use, which can be used as-is, or as the basis for unique creations.

An example workflow might be to create a new Trello card when a helpdesk ticket is created and then use Slack to message a particular team member if the ticket contains a key word or phrase.

Zoho’s website builder Sites has been updated alongside the two new offerings. There are now templates to help the creation of web pages from scratch, plus the addition of page elements such as image viewing carousels or a newsletter sign-up now becomes a drag-and-drop process.

More page elements are supported, and each page created can now have dynamic backgrounds, such as video or parallax images. Pages can also be placed into a privilege-based draft mode so only a few people in an organization can see or edit pages under construction.

Zoho Sites costs start with a free tier for microsites, up to US$20 per site per month, for larger enterprises.

The Zoho One suite of apps includes the new offerings and the updated Sites app at no extra charge alongside the 40 or so others in the package.

Zoho markets its solutions as a “business operating system” in which most of the functions of a small to medium concern can conduct virtually all of its activities. Zoho’s integration with many third-party apps also means that if a particular function is better offered by software from elsewhere, it can usually be interfaced into the Zoho environment.

Zoho positions itself as an alternative to more expensive ERP solutions to which many turn by default, such as SalesForce and SAP. The Chennai-based business’s tagline is “Made in India. Made for the world.”