Tata Motors and Microsoft India form strategic tech partnership

IN a bid to offer an enhanced driving experience to Indian motorists, software firm Microsoft India and Tata Motors Ltd have joined forces in a specialized technology collaboration.

The companies say they want to create “a highly personalized, smart and safer driving experience across the digital life of a vehicle owner”.

The fruits of the two-companies vision will be showcased at the Geneva International Motor show on March 7, where their first vehicle for enhanced driving will be unveiled.

“Using internet of things, artificial intelligence and machine learning technologies, we will provide vehicle owners in India and across the world a safe, productive and fun driving experience,” Anant Maheshwari, President at Microsoft India, said in a press statement.

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The two companies hope the collaboration will create new revenue opportunities as motorists increasingly look for value-added services.

“With the aim to develop innovative and technologically leading products that excite customers, we at Tata Motors, understand the need for a connected ecosystem that can integrate into the digital lives of customers,” Guenter Butschek, CEO & MD, Tata Motors also said in a press statement.

“We are using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive. Making the most of fast-paced innovation cycle that Microsoft has to offer, we will create a fully connected and seamless driving experience for our customers.”

In its first phase, the advanced offerings will incorporate technologies such as cloud computing, analytics, geo-spatial and mapping and increased human-machine interface.