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3D modeling helps e-tailers serve customers better | Source: Pexels

How 3D technology is taking e-tailing into the future

E-COMMERCE has been around for almost two decades now. CompuServe’s Electronic Mall was launched in 1984 Amazon and eBay in the mid-1990s, and Alibaba Group was founded in 1999. Since then, e-commerce, in all its forms, whether B2B or B2C has never looked back.

However, one particular sector that’s been consistently exceeding expectations year on year, one that’s forcing brick and mortar businesses to shut shop, is electronic retail (e-tailing).

In fact, a Bloomberg article a few months ago highlighted: More than a dozen retailers have filed for bankruptcy this year and chains such as Macy’s Inc. are planning to shutter locations amid the rise of online shopping and changing consumer habits. As many as 13,000 stores are expected to close next year, compared with 4,000 in 2016, according to brokerage Cushman & Wakefield Inc.

Despite its success, one of the biggest obstacles faced by e-tailers of apparels and accessories was that customers couldn’t try on what they were buying, they couldn’t see how it would look on them. But not for long.

New technology is set to help e-tailers overcome that obstacle very soon by allowing visitors to try on merchandise on a 3D model, in real-time. In fact, just last week, debuted the “revolutionary 3D patented fashion technology” at the New York Fashion Week.

The 3D virtual fitting and styling technology was showcased at the NYFW FW18-SS19 Superlinxx collection presentation at Spring Studios with Taiwanese brand, JUST IN XX. If you’d like to experience it yourself, head over to their website. allows users to try on clothing anywhere, anytime. It gives them the ability to create new looks and share them on social media.

Consumers using this virtual styling technology can personalize avatars to mix and match pieces, get fit recommendations and purchase looks in real time.

The 3D rendering, shot in 4K, provides a high-quality rendering that allows consumers to see the accurate fit and appreciate garments in great detail.

“Our technology enables a personalized shopping experience that consumers were long craving, whilst inspiring them to find the styles and outfits they love,” CEO Rufus Parkinson said in a press release.

From the looks of it, the future of fashion retail on the Internet is set to get more exciting. Although the technology might roll out on luxury e-tailer websites sooner, it’s set to make a dent in the mass market e-tailing space soon.