(Source – Shutterstock)

Why getting smart about data integration is critical in APAC

Article by Uma Dubey, Head of Channel & Alliances APAC at SnapLogic

In a downturned economy, unlocking the value of data has never been more critical. This theme was particularly evident in the recent Snowflake Data World Tour, which SnapLogic was excited to be a part of in the APAC region as well as in Europe and North America. Here’s a quick recap of key learnings and insights from the event.

Breaking down data silos and unlocking the ‘value’ of data

Data integration is critical to the success of organizations today. And yet, according to recent SnapLogic research in partnership with Vanson Bourne, 83% of ITDMs (IT decision-makers) are not completely satisfied with the performance and output of their data management and data warehousing solutions.

This dissatisfaction stems from issues relating to data formatting, regulations and speed of data movement and accessibility within the organization. Meanwhile, in scenarios where customer data is fragmented and siloed, it can lead to poor customer experience along with internal operational inefficiencies.

data economy

Uma Dubey, Head of Channel & Alliances APAC at SnapLogic

In order to unlock the true value of data, we need to remove the silos and centralize data from disparate data sources. However, this continues to be a huge problem for enterprises in the current environment, where more and more businesses are moving their business online.

No data integration means no data insights, which leads to impaired decision-making – it’s an equation that adds up to adverse business outcomes and poor user experience. In fact, the average organization reports losing more than AUD$ 1.45 million each year due to poor data management.

Organizations must find a better, simpler way to access and analyze their data efficiently – doing so is key to making better data-driven decisions and winning in a saturated market.

The rise of the cloud data warehouse 

While the cloud data warehouse is growing, most enterprises are still in the early stages of adoption and have yet to truly realize the full benefit of all the benefits and capabilities.

Generally speaking, data warehouses perform all the heavy lifting to transform non-relational data files into a relational structure that makes it easier and faster to extract and analyze data.


  • Supports multiple formats
  • Uses column formatting
  • Faster access and analysis
  • Separates storage from compute
  • Can integrate with data lakes


  • May be better to separate out data lakes
  • Limits org to the same data warehouse
  • Slower query results
  • Can become a data dumping ground

Snowflake is continuing to define the cloud space and has a growing ecosystem of application and SI partners to spur its growth. Where we once thought of data in a comparatively structured format, we now need to think about unstructured data, semi-structured data and everything in between.

Enterprise-scale applications today have the burden of managing huge amounts of data ingestion, processing, analytics and exchange, but cloud data warehouses like Snowflake take this application type one step further.

How to win in the data economy

The enterprises that will win in the data economy are those that can harness data from every source and turn it into powerful insights. With data as the driving force of the future, it’s imperative to have an integration platform that can seamlessly integrate, automate and mobilize data to any data warehouse with a simple, powerful solution.

As an example, Snaplogic’s powerful AI intuitive integration platform allows customers to accelerate and embrace their cloud adoption journey through:

  • Automating mundane integration life cycle tasks
  • Speed of data loading and transformations
  • Simple discovery of internal and external APIs
  • Simplifying the discovery of pipeline patterns

For joint customers with Snowflake, SnapLogic offers the flexibility and scalability needed to make the vast amounts of data stored in Snowflake’s Data Cloud rapidly available and actionable for all business decision-makers. The connectivity between SnapLogic’s 500+ intelligent connectors, called Snaps, provides out-of-the-box integrations into Snowflake’s platform via the company’s intuitive UI and low-code platform, reducing the burden on IT.

Low/no code solutions benefit entire organizations because they can be used by everyone, regardless of profession. These easy-to-use solutions empower staff to solve complex problems without relying on IT engineers to make sense of the data economy first. Having that ability and the agility to pivot with technology and respond to challenges swiftly gives enterprises a leg up on the competition now, and for the future.


About the Author

Uma Dubey is the Head of Channel & Alliances APAC, which sees him work with a world-class ecosystem of technology and SI partners to help SnapLogic’s Intelligent Integration Platform automate customers’ integration challenges and realize a TTV (time to value) that’s unmatched in the market. Prior to joining SnapLogic, Dubey was Regional Channel & Alliance Director at Salesforce; a position he held for more than four years. He brings nearly two decades of experience in business development, including management of significant accounts and territories across ANZ and the Middle East. Dubey’s new role as Head of Channel & Alliances APAC.

About SnapLogic
SnapLogic powers the automated enterprise. The company’s self-service, AI-powered integration platform helps organizations connect applications and data sources, automate common workflows and business processes, and deliver exceptional experiences for customers, partners, and employees. Thousands of enterprises around the world rely on the SnapLogic platform to integrate, automate, and transform their business. Learn more at snaplogic.com.

Connect with SnapLogic via its Blog, Twitter, Facebook, or LinkedIn.