K-Pop Star Designs Smartphone Cases For Singapore IT Show

Kim Hyun Joong, the lead singer of the Korean boyband SS501 and lead actor in the Korean drama series, Boys Over Flowers collaborated with Vita-Magic, an exclusive marketer of high-end consumer brands to come up with special-edition HugU U:ZOOSIN smartphone cases. Kim’s sketches will be featured on the cases, and these will be on sale at the Singapore IT Show this 8 to 11 March.

UZOOSIN Smartphone Case by Kim Hyun Joong

UZOOSIN Smartphone Cases by Kim Hyun Joong (Image: Icon International Communications)


Vita-Magic Director Bob Pillay is enthusiastic about these “quirky, warm and fun smartphone cases showcasing Kim’s hand sketching talent and off-stage personality.”

Korean pop fever is kicking up a storm in Asia and we are most excited to launch this unique superstar series in Singapore ahead of other countries. We see this range of products as a fun way to connect with consumers and introduce Korean collectibles to Singaporeans from different walks of life.

Korea has been at the forefront of design and consumer engineering in recent years. They have an impressive range of products that can beautify, protect or increase the ease of use of the mobile devices that Asians love to use, and we believe that there will be high demand for them locally.

The Singapore IT Show 2012 is one of the most awaited IT and Consumer Electronics expositions in Singapore, where more than 830 exhibitors occupying over 350,000 square feet of exhibition space at the Suntec Convention Centre.

The IT SHOW 2012 serves as the largest information and entertainment platform where consumers come face to face with the latest innovation technologies from world renowned brands such as Acer, Altec Lansing, Asus, Audio-Technica, Belkin, Brother, Canon, Casio, Creative, D-link, Dell, Epson, Fuji Xerox, Fujifilm, Fujitsu, Hewlett Packard, Kingston, Lenovo, Lexmark, LG, Logitech, Microsoft, Nikon, Nokia, Oki Data, Olympus, Philips, Samsung, Sandisk, Sennheiser, Sony, Symantec, Targus, Toshiba, Trend Micro, Western Digital and many more.

Aside from Kim’s U:ZOOSIN designs, Vita-Magic will also be bringing to Singapore a range of premium accessories and device protectors from Korea. They will be available for pre-sale at the IT Show, before a wider market roll-out.

Products such as the HugU flexible screen protectors; HugU Glass Guard — made of shatter-proof triplex tempered glass; BELTCASE adjustable belt tablet cases; and Mobile Doctor, a screen protector with a “nano-platinum coating” for eliminating germs and bacteria.

The full range of products from HugU, BELTCASE and Mobile Doctor will be showcased Vita-Magic’s booth at Suntec Singapore, Level 6, Hall 601, Booth 6456. For more information on all products, send an email to Joyce Peh (jpeh@iconinternational.com.sg) or call her at (+65) 6220-2623.