3 behaviors that drive digital transformation success

MOVING into a new office space does not necessarily make the team work more effectively or faster. That’s exactly how it is for businesses that are climbing the digital maturity curve.

Digitizing a business is not only about using new applications or moving operations to the cloud.

Information and knowledge management specialist Dr. Dobrica Savić emphasized that digitization does not result in a digital transformation in his research.

“Digital transformation is about doing things differently; creating a completely new business model by using modern information and computer technologies.”

In truth, all transformation will start with the people behind the business and what they do.

So, here are three behaviors that can drive digital transformation success for a business.

#1 | Driving mass personalization

To really reap the benefits of technology, businesses can start with utilizing their pool of data.

For instance, brands can understand their customers better through big data analytics. Only with such detailed intelligence will businesses be able to tailor the customer experience.

Often, personalization takes time because it is about individual needs and wants. With technology, businesses can deliver mass personalization with just a few clicks.

#2 | Creating added value

A piece of technology is useful when it adds value to a process in the business.

However, not all processes are compatible with all technologies. There needs to be a thorough understanding of the existing operations and the potential of each technology when put in place.

With technology advancing rapidly as well, technologists will have to proactively seek technology that offers a more aligned solution.

#3 | Leveraging ecosystems

With technology adoption moving at different speeds across the world, the dynamic is vast and possibilities are infinite.

Therefore, businesses should leverage collaborations to benefit from new opportunities. Thus far, organizations have collaborated with businesses along their value chains. In the digital era, in order to make the most of what lies ahead, organizations must collaborate with the competition as well.

Take blockchain, for example. It’s a technology that offers incredible benefits, but competitors must join forces if they really want to benefit from it.

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