cebit australia

Thousands of people are expected to attend CeBIT Australia 2017. Source: CeBIT Australia

Sydney prepares to host tech leaders from 34 countries at CeBIT Australia

THE upcoming CeBIT Australia event will see more than 60 technology businesses from 34 countries exhibiting their innovations, including from Germany, Philippines, Sri Lanka, Indonesia, Taiwan, Pakistan and China’s Jiangsu Province.

CeBIT Australia is the biggest and longest-running business technology event in Southeast Asia – 2017 marks its 16th year in the game. Conference organizer Hannover Fairs Australia attributes the growing international presence to New South Wales’ (NSW) reputation as a regional hub for business tech and innovation.

NSW’s strategic location also provides opportunities for global companies to showcase technology advancements in Australia as well as being a gateway to the rest of Asia Pacific.

NSW Trade and Industry Minister Niall Blair said: “People throw around words like innovation a lot, but CeBIT Australia really is the place to be if you are an innovative, technology-focused business.

“NSW has worked hard to be the location of choice for technology companies wanting to access the Asia Pacific. The number and range of nations represented at this year’s CeBIT reinforce our role as the gateway to the region.”

The event is expecting over 15,000 attendees to see more than 350 exhibitors and listen to over 170 speakers on topics like big data and analytics, cloud, mobility and the future of business.

The conference, held from May 23 to 25, will take place at the new International Convention Center Sydney.