Vuclip: iPhone tops list of worldwide video consumption

At last night’s MobileMonday in Jakarta, Nickhil Jakatdar, co-founder and CEO of Vuclip flew down from the United States and presented some insights into mobile video consumption. Vuclip is a company that delivers mobile videos to any video-enabled device.

While it’s dwarfed by YouTube, Vuclip still delivers more than 350 million videos per month to more than 25 million viewers in 200 countries around the world. It’s primary markets include India, Saudi Arabia, United States, United Kingdom, Indonesia, and Mexico.

Jakatdar’s visit coincides with the release of Vuclip’s latest Global Video Insights report which the company makes available on a monthly basis. The report reveals that aside from a dip in February, the number of mobile video consumers have been on the rise this year.

Vuclip had delivered just over 200 million videos to mobile devices in January and in June that number had crossed 350 million, a 175 percent increase in six months. The number of viewers went from 18 million in January to over 25 million in June. That means the average number of video views per person had gone from around 11 per month to 14. In a single month, Vuclip delivers 750 terabytes of video.

Jakatdar remarked that by 2014, smartphones and other mobile devices will pass traditional computers as the primary devices in which consumers watch videos. Currently, the iPhone is the top device for watching video in Vuclip’s environment.

This corresponds to a report released in May 2011 by FreeWheel which discovers that 80% of mobile video consumption in the US happens on an iOS device with 30 percent each on iPhone and iPod touch and 20 percent on the iPad.

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