Facebook rolls out ads globally across popular Messenger service

FACEBOOK INC. said on Tuesday that it was testing advertising on its Messenger app globally as the world’s largest social media company looks to further monetize its popular chat service.

Ads will be displayed on the home tab of the Messenger app, Facebook said, adding that users clicking on the ads will either be taken to the advertiser’s website or to a chat window.

The move follows Facebook’s initial tests in Australia and Thailand in January.

“Messenger ads have been a powerful addition to our digital advertising campaigns, helping us reach our customers where they are already active and engaged,” said Michiel Tops, general manager of Marketing and Communications at Australia’s David Jones department store, in a statement.

“And thanks to placement optimization across Facebook, Instagram, Audience Network and now Messenger, we’re able to continue to optimize our advertising spend and further drive business results.”

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The social media giant already allows businesses to have conversations with Messenger’s 1.2 billion monthly users and send them sponsored content.

Facebook, which gets about 85 percent of its ad revenue from mobile, has been trying to make money from the Messenger app to supplement its main revenue stream, which is expected to cool off this year. – Reuters