Facebook takes one step forward, one step back in SKorea
Facebook is courting a number of South Korea’s leading businesses in an attempt to grow its relatively low number of users (2.3 million) in the country, according to an article from Bernama.
Korea remains one of a handful of Asian markets where the social network isn’t dominant, with the Japanese and Chinese markets two other notable targets due to population size and the popularity of social networking.
By looking to businesses, Facebook is hoping that top Korean firms like LG will begin utilising Facebook for marketing campaigns with the knock-on effect of more members and active users coming to the platform.
Facebook has strong ties with businesses across the world thanks to its simple yet effective set-up for companies which includes its ‘groups’ and advertising services.
From the Bernama article:
“Right now, we are interested in introducing Facebook to marketers in South Korea,” Stephen Dolan, commercial director for Facebook’s Singapore office, told Yonhap on the sidelines of a conference in Seoul.
“At the moment, we’re mainly talking to chaebols, to Samsung, Hyundai, Kia, LG,” he said, listing the name of South Korea’s top business conglomerates owned by families.
Apparently driven by Facebook’s efforts to woo Korean enterprises, LG Electronics Inc., consumer electronics giant and the world’s third-largest maker of mobile phones, said it built its nest on Facebook this week, letting users write messages on its profile page. LG Electronics previously focused on an official blog and Twitter.
Samsung Group, the parent group of Samsung Electronics Co., the world’s largest technology company by sales, operates several Facebook accounts for its affiliates. Its Samsung Group account lured more than 100,000 fans, meaning users who pressed the “like” button on its Facebook page.
An online book distributor, an air carrier, a retailer and a mobile operator in South Korea have also tapped Facebook as its new marketing tool. A much larger number of domestic enterprises, however, are counting on Twitter service, hosting promotional and marketing activities by sending short messages to their subscribers.