Earth Hour Game Raises Awareness on Climate Change
Earth Hour, the biggest environmental awareness campaign ever launched, takes place once every year, usually on the last Saturday of March. Even though it’s a highly symbolic act, the goal is to raise environmental awareness by encouraging us to do small things in daily lives that can lead to a huge impact when done in aggregate. At 8:30 PM in each time zone around the world, individuals, institutions and corporations — including households, businesses and municipalities — are persuaded to turn off their non-essential lights for one hour. Mobile and web-based apps are also espousing this ideal, which can help spread the word about Earth Hour.
The World Wide Fund for Nature (famously known as WWF), — world’s largest independent conservation organization established 1961 — has dished out a the Earth Hour Game aimed to raise awareness of the need to take action on climate change. In this simple mini-game, players will be given two minutes time to switch off as many as yellow lights possible. For each light turned off, the player gets five points. The Flash-based game is released via Creative Commons Attribution-Noncommercial-Share Alike 3.0 license, which means other sites can also share the game, as long as there is attribution.
Earth Hour started five years ago in Sydney, Australia when 2.2 million homes and businesses turned their lights off for one hour to make their stand against climate change. A year after that, Earth Hour became a global movement with more than 50 million people across 35 countries participating. Last year, hundreds millions of people — thousands of cities on all seven continents across the globe — switched off their lights for one hour. It’s such a simple but powerful act of celebrating the green initiative.
Having invested nearly US$1 billion in more than 12,000 conservation initiatives since 1985, the Switzerland-based organization, previously named World Wildlife Fund, is continually working to bring a balance between the demands of modern life and the ecosystem that we live in.
Last but not least, those who want to join this year’s Earth Hour, please bookmark your calendar for Saturday, March 31. If you have no idea on what to do during the Earth Hour, you may want to check out WWF’s other tips.
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