How to Achieve Global Marketplace Growth with ChannelAdvisor
When one door closes due to pandemic restrictions, another one opens with the potential of new marketplace opportunities on the other side. With countries in varying phases of reopening their doors, there is no better time to explore new markets, either out of necessity or to pursue other selling options.
When operating an online business, choosing a platform to ensure long-term growth is one of the most significant decisions that can have wide-ranging implications. The competition to reach more consumers has increased substantially, with more companies adding channels to their sales equation. For the go-to-market approach via multiple channels to be fully optimised, organisations need to pick the proper channel management system.
The process of accessing, say, 100 marketplaces worldwide can be daunting, but with a team of experts who track, grow and innovate with e-commerce, branching out and scaling up your business can be easier than you think.
ChannelAdvisor has been working with brands and retailers since the early days of online buying and selling in 2001. Digital Commerce 360 has named the multichannel commerce platform the leading channel management vendor to the Top 1000 retailers for nine consecutive years. An unsurprising feat considering ChannelAdvisor’s decades of industry experience and knowledge, as well as its leading technology geared to help brands and retailers grow and extend their e-commerce success.
There is much to consider when broadening your customer base from local to international. From managing inventory to meeting customer satisfaction, it can become more complex when more of everything is involved. ChannelAdvisor simplifies the chaos into a centralised, user-friendly platform. It automates and optimises the behind-the-scenes work that goes into launching, marketing, and delivering your products to consumers.
Selecting the proper sales channels for your product can be a daunting prospect. Reaching the right audience at the right time is essential to generate the most returns on your listing. You can do the hard work on your own or get help from a trusted team equipped with the data, insights and expertise into the marketplaces and consumer trends worldwide.
“ChannelAdvisor makes it easier to scale and is ideal for brands that want to expand quickly to global marketplaces in North America, Europe and APAC,” said Razer Senior Manager of Online Sales Operations Ain Karel Areola. The gaming and technology company is listed on 11 global marketplaces, including Target, Newegg and Walmart. By implementing ideas gained after viewing ChannelAdvisor’s robust reports and intuitive dashboards, Razer says it boosted its sales and revenue by being in the right place at the right time.
“The global ChannelAdvisor team is well-connected and well-versed on everything from marketplace policies to e-commerce best practices. That level of proficiency is a must for any brand that wants to expand quickly, seamlessly and profitably,” added Razer Digital Specialist Hueyming Koh.
The platform isn’t just for established brands. It’s technology and services can be personalised to suit your goals. ChannelAdvisor helps brands and retailers sell and boost their visibility in over 160 marketplaces, such as Amazon, eBay, Lazada, Walmart, Fruugo, and Wish in over 75 countries, including the United States, United Kingdom and Japan. ChannelAdvisor also helps to monitor retail partners with brand analytics and targeted digital marketing campaigns. ChannelAdvisor offers a Shoppable Media solution that gives online shoppers easy access to buy a product by telling them where to buy online (or locally) through Dynamic Shopping Links and Buy Now interstitial.
ChannelAdvisor’s platform combined with experienced e-commerce experts can help businesses improve the online shopping experience and enable a smoother workflow. ChannelAdvisor’s first-party solutions are made to increase capacity and productivity by centralising inventory quantity and order management, and automatically generating invoices. The company supports over 35 retail dropshipping programs and regularly adds new integrations, so scaling up the business can be done fluidly.
With over two decades of e-commerce dominance, ChannelAdvisor’s innovative technology and knowledgeable specialists are there to help businesses adapt, stay ahead, and grow throughout frequent changes. ChannelAdvisor’s insight into current and emerging marketplaces’ opportunities paves the way for new grounds to profit and lays the foundation for future success at home and abroad.
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