Globe Business goes all-in with Palo Alto Networks to improve enterprise cybersecurity in the Philippines

In a post-COVID-19 era, the Philippines is embracing the usage of digital spaces. As more Filipinos prefer to work from anywhere, businesses should invest in a sound cybersecurity structure to protect employees from various cyber threats such as data breaches, privacy violations, and identity thefts.

After all, statistics show that cyber attacks in the country increased to 31% in 2021, compared to 24% in 2020. A study by Cisco in 2021 also shows that 35% of the cybersecurity technologies used by Philippine companies are outdated.

Globe Business (the enterprise arm of Globe Telecom) is paving the way forward by partnering with Palo Alto Networks, a global cybersecurity leader, to enhance enterprise cybersecurity. Their solution? Artificial intelligence (AI).

“Globe Business redefines security by offering a formidable, end-to-end, and easy-to-use defense platform to help prevent attacks before they happen,” shares Francisco “Cocoy” Claravall, Vice President for Partner Ecosystem for Globe Business, Enterprise Group. “Our partnership with Palo Alto Networks enables us to develop a solution that detects and helps to avoid these possible issues.”

Using AI to get ahead of cybersecurity threats

Most security tools employ authentication processes, but threats caused by human error can bypass standard security protocols. “Persistent hackers can circumvent set security measures and install malware or ransomware on multiple devices in a company,” Claravall shares.

Robots, on the other hand, are more intelligent. They evolve through machine learning and analyze behavioral patterns across systems to stop potential cyber threats.

For example, Globe Business Endpoint Detection Response (EDR) Solutions, powered by Palo Alto Networks Cortex XDR is the industry’s first extended detection and response platform. By applying advanced machine learning and analytics, this new breed of security technology natively integrates endpoint, network, and cloud data to deal with complex threats, such as the SolarWinds attack.

Globe Business is also giving enterprises access to Palo Alto Networks’s Next-Generation Firewalls – the first to introduce inline deep learning, a subset of traditional machine learning. Palo Alto’s natively-integrated Prisma Access and Prisma Software-Defined Wide Area Network solutions mean that remote workforces can enjoy better security and uninterrupted connectivity.

“While we can’t control cyber adversaries, we can strengthen our defense, evolve our architecture, and future-proof enterprises by implementing proactive cybersecurity strategies and technologies,” said Oscar Visaya, Palo Alto Networks, Country Manager, Philippines.

Why AI cybersecurity could be a game changer for global businesses 

By giving AI good data, they learn how to act with machine learning and enhance their understanding of possible scenarios – fast at a lower cost. Add the fact that the nature of cyber threats has become more sophisticated with the use of malware, ransomware, and phishing attacks, among many others.

Security operations center teams can do a lot more effectively too, with fewer people. By leaning on the AI’s strength, it’s a multiplying factor that improves the organization’s capacity and allows analysts to use their skills in the right work to leverage or enhance their experience. For the business, it means more room to scale digitally with confidence.

Hence, it’s not surprising to see the increasing demand for AI-based security products. A report by Acumen Research and Consulting shows that the global market for these products was US$14.9 billion in 2021. By 2030, that figure is estimated to reach US$133.8 billion.

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