How Brands Use Tech - Tech Wire Asia

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HOW BRANDS USE TECH

WeChat is a way of life for the people in China. Source: Shutterstock

WeChat isn’t a messaging app, it’s a public utility service

E-commerce needs more than good photos. Here's what Pomelo is doing. Source: Shutterstock

Pomelo Fashion dives headfirst into technology to accelerate growth

Here's why CIMB is keen on using innovative technologies to drive #CX. Source: Shutterstock

How CIMB’s top brass is leveraging technology to wow customers

With growing consumer demand for transparency on source of products, Starbucks is deploying blockchain to track beans farm to cup. Source: Shutterstock

Why is Starbucks keen on using blockchain in its supply chain?

Live streaming is gaining steam in China and across the world. Source: Shutterstock

Adidas to Zara, why everyone in China leverages live-streaming

Burger King to deliver food to customers stuck in traffic jams. Source: Shutterstock

Burger King to use GPS and Google traffic data to sell more burgers

Nike's new solution helps solve a massive problem in the sports shoe market. Source: Shutterstock

AUGMENTED REALITY

Nike finds new customer-driven use case for AR technology