Much like the world of dating, there are rules one would do well to follow when creating a marketing strategy. Source: Shutterstock

Show some love to your marketing strategy

WITH Valentine’s day here, many of you may be dusting off that ‘dating tips for beginners’ book your grandma bought you three years ago for Christmas while planning an exciting date with your partner.

With love in the air, we have compiled some dating tips that might help improve both, your dating life and your marketing strategy at the same time.

First impressions count

Much like you want to make a good first impression on your date, you should seek to do the same with your content marketing strategy. Whether it’s an email, a tweet, or a video, it reflects your brand and hence, should be the best it can be. Your marketing content is the first thing that your consumers see, and hence, it helps form a judgment of the brand in their minds. So make it good. First impressions can mean everything.

Listen to your date

The act of listening to your audience will give you valuable data to help improve your strategy.                        Source: Shutterstock

The ability to lend a listening ear is an enormous part of establishing a relationship with someone. Ever been on a date with someone who does all the talking? It’s not a fun experience and the same thing applies to your marketing strategy as well. It’s important to make someone feel heard and respected – both, in the dating world and in business.

In regards to content marketing, it is fundamental that you listen to your audience to understand their needs and feelings towards your brand.

Your brand can do this through ‘social media listening’, the process of monitoring social media channels for mentions of your brand, competitors, and products. Your brand can then analyze this information for actionable insights.

For instance, these actions may range from engaging a happy customer to shifting your brand strategy to address pain points discovered.

The data derived from social listening can be incredibly valuable to how your business can connect more with your audience, and is fundamental in order to grow.

If your brand isn’t leveraging social media listening, you’re missing out on heaps of data from real people who are talking about your brand.

Take an interest in your date

Each and every person you date will be different, and so it’s important to take this into account when interacting with them. Take a real interest in your date and find common themes to talk about.

This same tip can be applied to your marketing strategy through personalized content. People like to feel special. Though sending out bulk emails to thousands of potential customers may seem easier, using data to create personalized content has been shown to be way more effective.

Technology market researcher, Gartner, has predicted that by 2018, companies who have fully invested in all types of personalizations will outsell companies that have not, by 20 percent.

The power of gifts

Offering incentives can attract customers.                                                                                                                                Source: Shutterstock

Whether you agree with it or not, it’s hard not to get that warm fuzzy feeling of seeing your date arrive with a bunch of flowers, or the offer of paying for dinner.

The same thing can be applied to your marketing strategy. Customers love free stuff. Whether its a discount voucher, free content or simply tips and advice, offering a small token or gift can really win over your audience. According to marketing research firm A.C Nielson, 60 percent of shoppers are actively looking for coupons.

Play it cool

Apparently, playing hard to get and keeping your cool ranks high on the list of most important dating tips. Smothering your date will not end well. So, maybe it’s best to resist that double text.

Spamming your subscribers with content will only cause them to lose interest.                                                      Source: Shutterstock

Similarly, the same can be applied to your email marketing. It is important to communicate with your audience at appropriate times.

Sending welcome and promotional emails are no doubt successful methods of growing your business and increasing sales. Yet, it is important to be cautious about the number of emails you are sending. Bombarding your subscriber’s inbox with emails will only turn them off.

To avoid rejection, marketers need to make sure every sent message proves its own relevance and value, and that the customer understands why they’re receiving it.