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Insurance companies going digital must focus on customer engagement. Source: Shutterstock

How a focus on customer engagement is transforming MetLife

Marketers need video campaigns. Source: Shutterstock

DIGITAL MARKETING

How video marketing helps businesses better connect with customers

In this day and age, content marketing efforts must be genuine. Source: Shutterstock

DIGITAL MARKETING

The simple guide to effective content marketing for small businesses

With customers shopping on their smartphones all the time, real-time marketing is critical to success. Source: Shutterstock

ARTIFICIAL INTELLIGENCE

What really is real-time marketing and why should businesses care?

TikTok videos is something marketers need to start working on. Source: Shutterstock

DIGITAL MARKETING

Marketers need to stop underestimating the value of TikTok videos

Changing trends in social media makes micro-influencers more powerful. Source: Shutterstock

DIGITAL MARKETING

Threads, Snapchat, and Instagram to reward micro-influencers better

The TikTok app is catching on quickly and marketers need to learn fast. Source: Shutterstock

DIGITAL MARKETING

Six things marketers need to know about the TikTok app

Malaysian SME

DIGITAL MARKETING

Understanding Facebook’s quest to transform Malaysian SMEs

Do you know why businesses should explore Snapchat? Source: Shutterstock

Why Snapchat’s focus makes it a great platform for businesses

Technology companies are great at creating content — by themselves, and through partners. Source: Shutterstock

DIGITAL MARKETING

When content is king, it pays to be original, honest, and authoritative