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SOCIAL MEDIA

A regularly updated blog combined with paid advertising increases has tremendous potential to increase traffic to an e-commerce website. Source: Shutterstock

DIGITAL MARKETING

Why e-commerce companies need blogposts as much as products

Businesses could leverage social media platforms to boost their valuer further. Source: Shutterstock

DIGITAL MARKETING

Can social media make companies seem more valuable to customers?

Consumers need to understand the value of tier data and how to protect them. Source: Shutterstock

Is cybersecurity alone sufficient to ensure data protection?

Chinese e-commerce companies are increasingly targeting smaller cities in China amid the slowdown in business from the larger cities. Source: Shutterstock

DIGITAL TRANSFORMATION

Why China’s e-commerce giants are expanding to small cities

Chinese social media influencers drive more sales than their western counterparts. Source: Shutterstock

DIGITAL MARKETING

Why influencer marketing is a $9b industry in China

Don't give up on content marketing just yet. Source: Shutterstock

DIGITAL MARKETING

Should businesses really give up on content marketing?

Gen Z is spending big and use social media more than ever before. Source: Shutterstock

Social media critical to engaging with Gen Z — Frost & Sullivan

Why small businesses should care about digital transformation. Source: Shutterstock

ARTIFICIAL INTELLIGENCE

What digital transformation looks like for small businesses

With proper planning and iron clad strategy, Instagram could generate significant traffic to an e-commerce business that could boost sales. Source: Shutterstock

DIGITAL MARKETING

Here’s how brands can use Instagram to drive sales

Here's why you need to pay more attention to marketing personalization. Source: Shutterstock

DIGITAL MARKETING

Poor marketing personalization could cost you 38pc of your customers