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In the digital age, CMOs need to better understand their ads. Source: Shutterstock

DIGITAL MARKETING

Industry insider explains how CMOs can maximize their advertising budget

Do customers buy from brands they follow on social media? Source: Shutterstock

New 2020 survey reveals how social media engagement impacts brands

Various experts, studies, and indices suggest that Google is a master of employer branding. Source: LinkedIn/Google

Everything you need to know about employer branding in the digital age

Brands need to groom their social audience in 2020. Source: Shutterstock

DIGITAL MARKETING

Three ways brands can build an engaged social audience in 2020

Video is driving online advertising in China suggests data. Source: Shutterstock

Data shows short videos are very attractive to online advertisers in China

Creating branded content mobile phones is quick, easy, and engaging on social media. Source: Shutterstock

DIGITAL MARKETING

Why organizations need a ‘raw and real’ social engagement strategy

Contextual commerce is about to disrupt online retail, and brands need to watch out. Source: Shutterstock

What is contextual commerce and how will it disrupt online retail?

Want a Cadillac? Experience it using live video thanks to CMO Grady's latest bet. Source: Shutterstock

Cadillac CMO bets on live video service to boost in-store car sales

public relations teams are constantly trying to make their clients look good - and tech can help. Source: Shutterstock

How public relations specialists are using technology to delight clients

Data mining helps marketers get better results. Source: Shutterstock

ADA Study: Marketers need to get good at data mining and analytics