Google has added new features to its “Google My Business” program. Source: Shutterstock

New updates at Google allow businesses to tell their story

THE INTERNET has become a powerful tool for businesses of all shapes and sizes to connect with its customers. And one of the most common ways that businesses are discovered is on search-engine goliath Google.

Whether you’ve arrived in a new city and want to know where the most buzzing and bustling bars are, or you’ve woken up from a heavy night out and need some greasy goodness delivered straight to your doorstep- Google is always there to lend a helping hand.

Google My Business (GMB) enables you to list your enterprise for free, ensuring visibility to potential customers searching for your product or service. And this week, Google has added the “Customer Description feature” which allows you to describe your business to the world in your own words.

The feature – which began rolling out in stages yesterday – allows owners to share details on how their business got started, information about their team, as well as their unique business offerings.

For businesses, this new feature is a fantastic way to ensure your business shines and sets you apart from your competitors. The added descriptions will appear on the listing in the “From the Owner” section, so your customers will know that the information is coming from the horse’s mouth.

The process involved in setting up your custom business description is simple and easy:

  1. Log into your business’s Google account
  2. Click to edit your listing, and select “Add Description”
  3. From here, the floor is yours! You have up to 750 words to tell your brand story, though only 250 of this will appear before the option to read more – so make it good!

Source: Google

Business owners now also have the option to share regular updates with their customers using Local Posts. With this feature, you can update your customers with information regarding news, specials, offers, straight onto Google Search and Maps- another way to set you apart from that store just down the street.