A regularly updated blog combined with paid advertising increases has tremendous potential to increase traffic to an e-commerce website. Source: Shutterstock

A regularly updated blog combined with paid advertising increases has tremendous potential to increase traffic to an e-commerce website. Source: Shutterstock

Why e-commerce companies need blogposts as much as products

HAVING a proper digital marketing strategy is absolutely crucial for an e-commerce business to drive traffic to the online storefront that showcases the products that they sell.

Companies could generate traffic to their website via paid advertising, email marketing campaigns and social media drives, but these methods could end up costing more than the value it delivers.

But, some companies and e-commerce platforms are leveraging blogs in combination with the other methods to amplify the brand presence as well to get more visitors to their site, and it might just work out for them.

Here are some of the ways how having a blog to feature relevant content in regards to the business would help the organization grow to the next level;

#1 | Boosting site’s SEO

Integrating blog feature to an e-commerce website will increase the amount of content of the site, which will improve the website index and SERP score, driving more organic traffic to it.

Adding trending keywords that are relevant to the business into the blog post will further enhance the effectiveness of blogs and make it more discoverable in searches.

Moreover, as blog posts are shared on social media, additional backlinks are created to the website, further boosting the SEO.

#2 | Grow customer engagement

Having an effective blog allows businesses to engage with their customers in a more meaningful and consistent way.

Instead of merely listing items that are for sale on the site, a blog would allow the businesses to build a compelling narrative around their product and services and gather customer feedback.

While email marketing campaigns are effective in their own rights, brands could also effectively deploy blogs to make announcements regarding a new product launch, upcoming sales campaigns or even promotional materials.

#3 | Building community

Blogs also enable companies to freely share their vision of the industry or society at large showcase another dimension of their organization, which could attract potential collaborators and partnerships.

When problems and concerns in regards to the industry are highlighted and communicated well, solutions are much easier to come by and blog can be an excellent platform for that.

Besides, it also offers businesses to share the human element of their company, if they constantly engage with communities around them.

#4 | Increase sales conversion

If companies could make their offerings more credible and relatable than of a competitor’s website, they are more likely to close more sales.

And, blogs have the power to explain to potential customers the story behind a certain product and the work, material, and personality involved in getting the product to the shelves.

#5 | Instill brand loyalty

Impressionable brands have strong personalities and blogs could give particular brands a voice to make them really stand out from the rest.

Complementing quality product with properly crafted personality may it be would help instill brand loyalty among their customers, and lead to repeat business.

While blogs alone may not automatically create brand loyalty, it could play a strategic part in the effort.

In short, contents have amazing potential to boost the online presence of any organization and is immensely powerful in promoting e-commerce platforms.

Businesses that are not already leveraging blogs to promote their content are already lagging and missing out on a bigger audience and market access.