Can Tata’s super app to take on Amazon and Flipkart in India?
The super app is the future of modern app services for most organizations today. Offering an ecosystem of services, customers prefer super apps as they can get all their required services on a single platform.
In Asia, super apps are already the most downloaded apps in some countries. Examples of super apps in Southeast Asia include Grab and AirAsia. Both these apps offer a variety of services, from travel and ride-hailing to food delivery.
In India, Tata Digital’s super app, Tata Neu, is revolutionizing the country as the app seamlessly blends product commerce, service commerce, and financial services into a consumer-first, future-ready, integrated experience.
The app is also expected to be a challenger against established brands in India such as Amazon and Flipkart. Both these companies have been dominating the Indian app industry for some time. While Tata Neu is a new player in the market, anticipation for this app has been growing for some time.
Tata Neu will bring together diverse offerings, combining the power of various consumer brands of the Tata Group to deliver a superior experience. As a one-stop destination for all consumer needs, the super app also offers a suite of financial offerings including UPI, bill payments, loans, and insurance.
According to N Chandrasekaran, Chairman of Tata Sons, the Tata Group is focused on transforming businesses for the digital world, and in the consumer context, bringing them together into a unified platform that offers an omnichannel experience.
“With Tata Neu, we are focused on making the lives of Indian consumers easier. The power of choice, a seamless experience, and loyalty will be at the center of Tata Neu, delivering a powerful One Tata experience to Indian consumers,” said Chandrasekaran.
For Pratik Pal, CEO of Tata Digital, the journey of Tata Neu has begun with a cumulative consumer base of 120 million users, 2,500 offline stores, along with an 80 million app footprint across our digital assets.
“We have over a dozen category-leading consumer brands ranging from electronics, fashion, travel, hospitality, groceries, pharmacy, and financial services. We believe that with Tata Neu, we will create a highly differentiated consumer platform,” added Pal.
At the same time, Mukesh Bansal, President of Tata Digital, explained that the Indian digital ecosystem is poised for massive growth over the next decade, with radically new consumption patterns and behavior in every category.
“We will witness unprecedented levels of digital transformation that will be heavily influenced by the customer. We are deeply committed to participating in and shaping that transition by pioneering new business models and delivering unique solutions to the market,” he commented.
The Tata Neu super app offers one of the most comprehensive selections of products and services in the Indian market. Tata Neu is currently home to several brands including AirAsia India, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1mg, Tata CLiQ, Tata Play, and Westside. The app will continue to grow as more brands and categories get onboarded.
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