Dell Storage

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Dell Technologies simplifying storage modernization to cater to exponential data growth

Dell Technologies has been making innovations in storage over the last couple of months. As data continues to grow exponentially, businesses are looking for ways they can not only store their data but also get the most out of them.

While there are various vendors providing storage services, Dell Technologies has seemingly been a preferred choice for them, or at least that is the case in most countries in Southeast Asia. In fact, statistics show that the global storage market is expected to be worth US$64.71 billion by 2026.

From unstructured data storage to all-flash storage on multi-cloud environments or data-centric infrastructure, the demand for storage has also led Dell Technologies to provide solutions based on business needs and demands.

According to Mak Chin Wah, Country Manager for Malaysia and General Manager of Dell Technologies Telecom Systems Business in South Asia, a lot of organizations are now looking at how they can integrate modern storage features into existing storage products. Be it integration with storage on the cloud or traditional storage systems, he explained that Dell helps them make the choice and have simple automation and usability.

Mak Chin Wah, Country Manager for Malaysia and General Manager of Dell Technologies Telecom Systems Business in South Asia

At the same time, when it comes to storage, the other key element is security. Mak said that as storage information is spread out, it is paramount to ensure security is taken care of and that’s where Dell is hoping to help businesses solve.

And this is where Project Alpine comes in. Building on Dell’s data protection cloud offerings the company will extend its storage portfolio with  Project Alpine. This effort will bring the software IP of Dell’s flagship block and file storage platforms to leading public clouds. Organizations will be able to purchase storage software as a managed service using existing cloud credits, taking advantage of a consistent storage experience from on-premises to public clouds and easily sharing data across multiple clouds.

Mak also pointed out that in countries like Malaysia, Dell has a 39.2% market share in storage. With that said, one of the key challenges with managing a huge amount of data in storage is ensuring businesses are able to get the most out of their data.

“With data creation happening everywhere, data distribution and the complexities of managing data increase. Businesses need to have an architecture to automate and simplify data processes. They need to have systems that can help draw up the analytics and such. And for industries like logistics, the decisions need to be fast with low latency. And businesses will look to a data management platform. But the reality is, the data will still be everywhere,” commented Mak.

This is where Dell has kept its focus on delivering a storage solution that is capable of solving these issues. Mak believes that the software gives Dell a competitive advantage, especially when it comes to integrating hardware and invigilating legacy infrastructure.

For Mak, “storage modernization is a continuous process. We have the fastest-growing mid-range storage. But what really is the innovation is the software that goes on top of the hardware. It is part of the whole process of modernization. It doesn’t matter whether it’s block, file, or object storage. The format of the data will be available to the public cloud. So that’s a key strategy on that.”

At the end of the day, Mak comments that when it comes to Dell and storage, it is all about simplifying the processes for businesses. Automation in storage will be the future and it’s how businesses make the most of these capabilities like integrating AI and such, that will make storage a much simpler process for them.